Silverleaf bar at Pan Pacific London has launched its new menu, Building Blocks, the first new menu launch for the bar since opening in February 2022. 

Mixed martial arts star Conor McGregor has announced the launch of his Irish stout brand Forged into the UK market through 350 ASDA stores on August 5.

Bladnoch Distillery, the oldest privately-owned Scotch whisky distillery in the Lowlands, has announced the launch of its new collection of whiskies: The Samhla Collection. 

SommCon, the San Diego, California-based conference for wine, beer and spirits education has announced the launch of its newly expanded trade show for import, distribution and on and off-premise alcohol beverage buyers. 

Nobu has collaborated with QUI Tequila to launch a limited-edition aged tequila available for both on and off-trade sales.

The South of Italy’s first-ever cocktail week is set to launch in Lecce from 15-21 May, where the city's best bars will team up with drinks brands to showcase the Leccese cocktail scene.

This year, following the departure of Gilles Descôtes, Champagne Bollinger has announced a new team structure that reflects the Maison’s history and values to strengthen its management team in preparation of the Bicentenary.

Common Decency, the latest cocktail bar from a team behind the world’s best bars, led by Leo Robitschek and Liana Oster, will launch its Holiday Spectacular. 

London Essence has announced the launch of five of its mixers in the UAE, distributed by Dubai Refreshment Company.

Rampur Distillery has announced the launch of Jugalbandi, a series of eight Indian single malt cask strength whiskies, with the first two set to be unveiled at Whisky Live in Paris.

This month Joe and Daniel Schofield, alongside wine expert James Brandwood, will take over the lower ground at Manchester’s Stock Exchange Hotel to launch new cocktail bar Sterling. 

Following a one-year hiatus, the Drinks International Travel Retail Awards will be returning for its 16^th year to celebrate innovation and excellence in the world of drinks travel retail.

Chivas Brothers has partnered with Naughty Dog to launch Moth & Wolf, a limited-edition blended scotch whisky inspired by PlayStation4 video game, The Last of Us Part II.

French Brandy company, St-Rémy, is celebrating the success of its St-Rémy Signature which launched in 2020 and is showing growth in its pioneering markets of Canada, USA and Australia, as it continues to expand into new markets.

Gin-brand Elephant Gin has announced the launch of the Elephant Gin Foundation, an independent non-profit dedicated to protecting African wildlife.

The Drinks International Travel Retail Awards has extended its deadline for entries to 27 July, as it returns for its 16th year to celebrate innovation in the travel retail drinks sector.

The Spirit of Manchester Distillery has launched its first whisky, the OnePointSix English, as it moves into the whisky market with a £1 million investment, the biggest since it was founded in 2016.

The Dubliner Irish Whiskey has announced the launch of a new cinnamon and chilli flavoured whiskey liqueur variant.

The Scotch Malt Whisky Society has partnered with memory psychologist Dr Ansgar Endress, chef Bruce Clyne-Watson, and, rollercoaster designer Brendan Walker, to launch a series of festival bottlings paired with nostalgia-inducing memory boxes. 

Cumbrian-based whisky producer, The Lakes Distillery, have announced the launch of their latest single malt from the acclaimed Whiskymaker’s Reserve series.

Suffolk-based brewery Adnams has announced that it will be collaborating with the California-based Sierra Nevada to launch a new transatlantic pale ale. 

Dublin-based online whisky store, The Single Malt Shop, has announced that they will now deliver to the UK and to celebrate the launch, delivery costs to the UK will be free until the end of May. 

The World’s 50 Best Bars, sponsored by Perrier, will launch a North America list for the first time in its history this summer.

The Schmuck or Die group, the team behind the acclaimed cocktail bar Two Schmucks and restaurant Fat Schmuck, have announced the launch of a third site, a dive bar and karaoke room called Lucky Schmuck.

Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.

Internationally awarded London bar Coupette has announced the launch of its Apples cocktail in RTD form from Saturday 29 May.

Campo Viejo has announced the launch of Winemaker’s Blend, a new blend of Tempranillo, Garnacha and Bobal.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

Tanqueray has kicked off a raft of innovation by launching a Blackcurrant Royale variant made with French blackcurrants, vanilla and black orchid.

De Kuyper Royal Distillers has partnered with Salvatore Calabrese to launch Acqua Bianca, an aromatic premium liqueur.

Accolade Wines has announced that it is to launch its leading Australian wine brand, Hardys into Ukraine.

The world’s first female master blender, Joy Spence, is a chemist, philanthropist and all-round spirited raconteur. Jaq Bayles meets the architect of Jamaica’s best-known rums

Bacardi Brown-Forman Brands has announced a £2m first-year investment for the launch of Jack Daniel’s Tennessee Honey in the UK.

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Accolade has launched a new wine under the Hardys brand at ProWein, Germany.

Gallo Family Vineyards, the Californian wine producer, has launched the Gallo Film Club.

Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.

Dom Pérignon has announced the global launch of its 2003 vintage, the champagne house’s first since last year's 2002 release. 

New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Lindeman’s has added a New Zealand Sauvignon Blanc to its international Winemaker’s Discovery range. It's a UK launch, initially, but is expected to roll out across Europe. 

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

The Edrington Group is to launch a smokier expression of its Black Grouse whisky. 

Nemiroff Company has made its first step into eco-friendly spirits with the launch of Nemiroff Distinct, a vodka flavoured with aloe. 

Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.