The Scotch Malt Whisky Society has partnered with memory psychologist Dr Ansgar Endress, chef Bruce Clyne-Watson, and, rollercoaster designer Brendan Walker, to launch a series of festival bottlings paired with nostalgia-inducing memory boxes. 

Cumbrian-based whisky producer, The Lakes Distillery, have announced the launch of their latest single malt from the acclaimed Whiskymaker’s Reserve series.

Suffolk-based brewery Adnams has announced that it will be collaborating with the California-based Sierra Nevada to launch a new transatlantic pale ale. 

Dublin-based online whisky store, The Single Malt Shop, has announced that they will now deliver to the UK and to celebrate the launch, delivery costs to the UK will be free until the end of May. 

The World’s 50 Best Bars, sponsored by Perrier, will launch a North America list for the first time in its history this summer.

The Schmuck or Die group, the team behind the acclaimed cocktail bar Two Schmucks and restaurant Fat Schmuck, have announced the launch of a third site, a dive bar and karaoke room called Lucky Schmuck.

Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.

Internationally awarded London bar Coupette has announced the launch of its Apples cocktail in RTD form from Saturday 29 May.

Campo Viejo has announced the launch of Winemaker’s Blend, a new blend of Tempranillo, Garnacha and Bobal.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

Tanqueray has kicked off a raft of innovation by launching a Blackcurrant Royale variant made with French blackcurrants, vanilla and black orchid.

De Kuyper Royal Distillers has partnered with Salvatore Calabrese to launch Acqua Bianca, an aromatic premium liqueur.

Accolade Wines has announced that it is to launch its leading Australian wine brand, Hardys into Ukraine.

The world’s first female master blender, Joy Spence, is a chemist, philanthropist and all-round spirited raconteur. Jaq Bayles meets the architect of Jamaica’s best-known rums

Bacardi Brown-Forman Brands has announced a £2m first-year investment for the launch of Jack Daniel’s Tennessee Honey in the UK.

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Accolade has launched a new wine under the Hardys brand at ProWein, Germany.

Gallo Family Vineyards, the Californian wine producer, has launched the Gallo Film Club.

Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.

Dom Pérignon has announced the global launch of its 2003 vintage, the champagne house’s first since last year's 2002 release. 

New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Lindeman’s has added a New Zealand Sauvignon Blanc to its international Winemaker’s Discovery range. It's a UK launch, initially, but is expected to roll out across Europe. 

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

The Edrington Group is to launch a smokier expression of its Black Grouse whisky. 

Nemiroff Company has made its first step into eco-friendly spirits with the launch of Nemiroff Distinct, a vodka flavoured with aloe. 

Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.

Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Jack Daniels has launched a honey whiskey – the brand’s first launch in nearly a generation.

Bushmills has announced that it will launch a global competition on St Patrick’s day, called Make it 2 Bushmills.

Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.

UK: AB InBev has launched a cider under the Stella Artois name. Stella Artois Cidre will be available from easter 2011 in 568ml bottles and 440ml cans and the company suggests serving the product over ice.

Slovakian spirits group Gas Familia has launched premium vodka Goral Master.

Indian distiller Amrut is to launch its first ‘Intermediate Sherry Matured’ whisky. The product will be a limited edition of 275 cases.

New Zealand/UK: NZ based ready to serve cocktail company VnC is to launch in the UK. The company has signed a distribution deal with Whyte & Mackay to launch into the UK market.

Islay malt whisky, Ardbeg is to launch a second edition of Ardbeg Supernova – SN2010 – to be released on May 31 2010. This limited edition release is 40% more peaty than the distillery’s already heavily peated flagship Ardbeg ten years old.