Irish Distillers launched Yellow Spot, ‘son of Green Spot’, last night in London. The great and the good of whisk(e)y’s fourth estate crammed into a bar in the sumptuous Connaught Hotel for the unveiling and tasting.
Havana Club unveils Cuban Spiced variant
Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.
Tuscan Tree offers alcohol-free aperitivo moments
A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.
Kendall Jenner launches 818 Tequila brand
Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.
Tanqueray launches Blackcurrant Royale variant
Tanqueray has kicked off a raft of innovation by launching a Blackcurrant Royale variant made with French blackcurrants, vanilla and black orchid.
De Kuyper and Salvatore Calabrese launch Acqua Bianca
De Kuyper Royal Distillers has partnered with Salvatore Calabrese to launch Acqua Bianca, an aromatic premium liqueur.
Accolade to launch Hardys in the Ukraine
Accolade Wines has announced that it is to launch its leading Australian wine brand, Hardys into Ukraine.
Profile: Joy Spence
The world’s first female master blender, Joy Spence, is a chemist, philanthropist and all-round spirited raconteur. Jaq Bayles meets the architect of Jamaica’s best-known rums
UK: BBFB in £2m JD Tennessee Honey push
Bacardi Brown-Forman Brands has announced a £2m first-year investment for the launch of Jack Daniel’s Tennessee Honey in the UK.
Malibu Sunshine to rise in spring
Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.
Accolade launches premium Hardys wine
Accolade has launched a new wine under the Hardys brand at ProWein, Germany.
Gallo launches a film club
Gallo Family Vineyards, the Californian wine producer, has launched the Gallo Film Club.
Beam launches 'super premium' Teacher's from India
Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.
Dom Pérignon unveils 2003 vintage
Dom Pérignon has announced the global launch of its 2003 vintage, the champagne house’s first since last year's 2002 release.
Rok Stars buys Oval and unveils lofty ambitions
New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.
Pernod and Ne-Yo join forces for Malibu Red
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
Lindeman's launches NZ Sauvignon Blanc
Lindeman’s has added a New Zealand Sauvignon Blanc to its international Winemaker’s Discovery range. It's a UK launch, initially, but is expected to roll out across Europe.
South Africa: Olmeca tequila launches chocolate liqueur
Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.
Diplomatico Ambassador takes up European residence
Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London.
DJ designs Olmeca tequila bottle
Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.
Edrington launches smokier Black Grouse whisky
The Edrington Group is to launch a smokier expression of its Black Grouse whisky.
Nemiroff launches Distinct "eco-vodka"
Nemiroff Company has made its first step into eco-friendly spirits with the launch of Nemiroff Distinct, a vodka flavoured with aloe.
Jacquesson releases single-vineyard champagnes
Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.
Beam launches Teacher's Origin whisky
Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.
Laphroaig PX to launch in GTR as Triple Wood rolls out
Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.
Eristoff vodka goes for Gold
Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.
Diageo launches £15m Tanqueray campaign
Diageo has launched a £15m global campaign for its Tanqueray gin brand.
Jack Daniels launches honey whiskey
Jack Daniels has launched a honey whiskey – the brand’s first launch in nearly a generation.
Bushmills to launch global comp’ on St Patrick’s day
Bushmills has announced that it will launch a global competition on St Patrick’s day, called Make it 2 Bushmills.
Russia: Diageo to launch Smirnov Titul
Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.
AB InBev launches Stella cider
UK: AB InBev has launched a cider under the Stella Artois name. Stella Artois Cidre will be available from easter 2011 in 568ml bottles and 440ml cans and the company suggests serving the product over ice.
Slovakian vodka Goral Master launches
Slovakian spirits group Gas Familia has launched premium vodka Goral Master.
India: Amrut launches 'intermediate sherry matured' whisky
Indian distiller Amrut is to launch its first ‘Intermediate Sherry Matured’ whisky. The product will be a limited edition of 275 cases.
New Zealand cocktails go to UK
New Zealand/UK: NZ based ready to serve cocktail company VnC is to launch in the UK. The company has signed a distribution deal with Whyte & Mackay to launch into the UK market.
Ardbeg launches second Supernova
Islay malt whisky, Ardbeg is to launch a second edition of Ardbeg Supernova – SN2010 – to be released on May 31 2010. This limited edition release is 40% more peaty than the distillery’s already heavily peated flagship Ardbeg ten years old.