According to an interview with Class Bar Magazine, All My Gods will pick up on British rock and roll and motor bike themes, while the drinks will be low-concept, fun-forward classics.
The bar is in partnership with burlesque artist, painter and tattooist Roxy Velvet, which came about when the trio behind Dram - Jack Wallis, Martyn "Simo" Simpson, and Chris Tanner – got chatting to Velvet about their shared love of “brash, authentic drinking spots”.
Simpson said that conceptually All My Gods was a modern take on a dive bar, with the name a reference to “the things that are important to you”, while also being “irreverent and fun”.
The décor of the 60-cover, under-the-arches venue will see matt black walls and dark grey detailing, with murals by Velvet that will “embrace old school British rock”. The space will also include a pool table.
Tanner added: “It’ll be a dive bar but without the associated tropes. What makes a dive bar is often the things that happens over the course of 30 years - we can’t recreate that but we can tap into the zeitgeist.”
The bar will tap into motorbike culture – not least with lights fashioned from exhausts - without, according to Velvet, being a “biker bar” per se.
The figurehead of the bar will also be the bar’s self-styled “director of vibes”, and behind much of the bar’s creative direction.
She added: “The bike world is a lot of fun and there’s a lot of talent we’ll be bringing in. I don’t want it to be a biker bar but it’ll be a home for creative miscreants. It’ll be bar where people just want to have fun.”
Alongside a bar programme offering classics – such as Margaritas - and Picklebacks, there will be a vending machine offering RTD products. “The vending machines will be full of fun tongue-in-cheek products - stuff like Buzz Balls,” said Tanner.
