Whisky Hammer launches Hong Kong hub

31 March, 2026

Scottish online whisky auctioneer Whisky Hammer has expanded into Asia with the launch of a new operational hub in Hong Kong, marking its second new international base in under a year.

The new base has been established in partnership with 13 Degrees Wine Cellar, a climate-controlled storage provider in Hong Kong, supporting Whisky Hammer’s growing client base across Asia.

The move follows the launch of Whisky Hammer’s European operational base in the Netherlands in 2025.

“Opening in Hong Kong is a natural next step for the business following our expansion into Europe last year. Partnering with 13 Degrees allows us to offer a seamless, locally supported service to clients across Asia and to continue building on the service we offer globally,” said Daniel Milne, co-founder and chief executive.

From the Hong Kong base, the business will offer a range of local services including bottle consignments, valuations, client consultations, as well as reducing logistical barriers in the region.

“The expansion comes ahead of the planned launch of our new iOS and Android app, where we plan to use the technology to further streamline the customer experience and seamlessly connect our growing network of operational hubs,” added Milne. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

Instagram

Facebook