kendall jenner 818 tequila

Kendall Jenner launches 818 Tequila brand

16 February, 2021

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

“For almost four years, I’ve been on a journey to create the best tasting tequila,” said the 25-year-old on Instagram. “This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do.”

Jenner also announced that 818 Tequila is “coming soon” but no further details have been released yet other than the añejo has an RRP of US$59.99 and a 40% abv.

With 152m followers on Instagram, Jenner joins the likes of fellow a-list celebrities Dwanyne Johnson (Teremana) and George Clooney (Casamigos) in launching their own brands of tequila. 

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Nick Strangeway

The new era of Instagram earning

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