Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.

Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.

Ghost Tequila has signed a national distribution agreement in the US with Republic National Distributing Company (RNDC) that will see the brand enter four new states immediately.

The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

The tequila industry enjoyed record levels of production and exports in 2020, according to the Consejo Regulador del Tequila (CRT).

Diageo’s Don Julio has topped the bestselling tequila list for the sixth year in a row. The brand accounted for 15% of our bars’ first-choice tequilas and 18% of the top-three pours in the world’s best venues.

Dwayne 'The Rock' Johnson's tequila brand Teremana is set to surpass 300,000 9-litre cases in its first 12 months of production.

Electric car manufacturer Tesla launched its own tequila brand last week carrying an RRP of $250 per bottle to the US market.

Código 1530 Tequila has announced a partnership with independent drinks distributor MONARQ Group.

Global spirits company Amber Beverage Group has acquired agave fields in the Los Altos de Jalisco region in Mexico.

Mockingbird Spirit has launched as the industry’s first alcohol-free ‘tequila’ using Blue Weber Agave in its production.

Espanita Tequila has announced music artist Armando Christian Pérez, best known as ‘Pitbull', as its strategic advisor and global brand ambassador.

David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.

As a result of the global COVID-19 crisis the sixth edition of Patrón tequila’s Perfectionists cocktail competition has been postponed to 2021.

Tequila 3 Sombreros 100% Agave has unveiled its new bottle design which has been applied to its entire range: Blanco, Reposado and Añejo.

Dwayne Johnson has released an image of his new Teremana Tequila bottle on Instagram ahead of its launch later this year.

Del Maguey has yet again dominated the mezcal results for 2020, with 44% of bars suggesting it’s their bestseller.

Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.

Actor Dwayne ‘The Rock’ Johnson has announced plans for the production of his own tequila brand called Teremana Tequila due to be launched in the first quarter of 2020.

Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.

Giulia Cuccurullo from Artesian has been crowned UK finalist of the 2019 Patrón Perfectionists Cocktail Competition with her cocktail, The Bridge.

Patrón Tequila has released Patrón Extra Añejo 10 Años, the oldest ever tequila launched by the Bacardí-owned brand.

Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.

Patrón has announced eight bartenders for the UK final of its Perfectionists Cocktail Competition which will take place in London in September this year.

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

London Mezcal Week has returned for its third edition at TT Liquor in Shoreditch as it prepares to host the largest agave spirits tasting in Europe.

To celebrate World Earth Day, Patrón Tequila will join forces with The Conduitin London to host Cocktails with a Conscience on 24 April 2019.

According to research from IWSR Drinks Market Analysis, consumption of agave-based spirits was up 9% in the US in 2018.

London Mezcal Week will be held in the summer for the first time following the announcement of its new dates. 

Ghost Tequila has appointed Andrew Teubner as chief commercial officer to direct and lead all national sales, brand strategy and marketing for the Boston-based company.

Dave Wilson, global president and CEO of Patrón Spirits International and The Patrón Spirits Company, will retire as of April 1, 2019.

The European Commission has approved the addition of Tequila into the EU register of geographical indications.

The 2018 Patrón Perfectionists global champion Yeray Monforte, of Barcelona’s Dr Stravinsky, said winning the competition is a ”new era” for him as a bartender.

Yeray Monforte of Dr Stravinsky in Barcelona, has been crowned champion of the Global Patrón Perfectionists Cocktail Competition, with his cocktail Wind.

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Fever-Tree and Patrón Tequila have joined forces to release Fever-Tree Citrus Tonic Water, a mixer specifically designed to pair with Patrón tequila.

Hot Glen Road, LLC and Velour Imports have joined forces to import and distribute Get Hot Tequila, the world's first 100% agave, habanero-infused tequila reposado into the Caribbean islands.

Tequila Ocho is preparing to release two limited edition tequilas inline with its 10th anniversary.

Callum Baines from Treacle Bar & Kitchen, Edinburgh has been crowned the winner of 1800 Tequila’s Visionaries Competition.

Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.

Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.

Scotland’s first tequila company has launched the world’s first solely aged Speyside whisky cask tequila to the market.

Altos Tequila has crowned Jeppe Nothlev, from bar Helium in Copenhagen, Denmark, as the winner of The Tahona Society cocktail competition 2017.

Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.

Numero Ocho Limited, brand owner of Tequila Ocho, has appointmented Jose Sandoval as global commercial director, effective September 1, 2017.

The Tequila Regulatory Council says it is preparing to sue Dutch brewing giants Heineken over the use of  the word ‘Tequila’ on the labels of its Desperados lager range.

Crazy Pedro’s Northern Quarter in Manchester celebrated its opening yesterday with a tasting of its own barrel of Herradura Double Barrel Reposado tequila.