The tequila industry enjoyed record levels of production and exports in 2020, according to the Consejo Regulador del Tequila (CRT).
Brands Report 2021: Tequila
Diageo’s Don Julio has topped the bestselling tequila list for the sixth year in a row. The brand accounted for 15% of our bars’ first-choice tequilas and 18% of the top-three pours in the world’s best venues.
Dwayne Johnson's Teremana set to surpass 300,000 cases
Dwayne 'The Rock' Johnson's tequila brand Teremana is set to surpass 300,000 9-litre cases in its first 12 months of production.
Tesla launches tequila brand in US
Electric car manufacturer Tesla launched its own tequila brand last week carrying an RRP of $250 per bottle to the US market.
Código 1530 Tequila lands major distribution deal
Código 1530 Tequila has announced a partnership with independent drinks distributor MONARQ Group.
Amber Beverage Group acquires 220ha of agave fields
Global spirits company Amber Beverage Group has acquired agave fields in the Los Altos de Jalisco region in Mexico.
The world's first alcohol-free 'tequila' launches
Mockingbird Spirit has launched as the industry’s first alcohol-free ‘tequila’ using Blue Weber Agave in its production.
Espanita Tequila has announced music artist Armando Christian Pérez, best known as ‘Pitbull', as its strategic advisor and global brand ambassador.
Francisco Alcaraz retires after 30 years at Patrón
David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.
Patrón Perfectionists postponed until 2021
As a result of the global COVID-19 crisis the sixth edition of Patrón tequila’s Perfectionists cocktail competition has been postponed to 2021.
Tequila 3 Sombreros undergoes redesign
Tequila 3 Sombreros 100% Agave has unveiled its new bottle design which has been applied to its entire range: Blanco, Reposado and Añejo.
Dwayne Johnson unveils Teremana bottle
Dwayne Johnson has released an image of his new Teremana Tequila bottle on Instagram ahead of its launch later this year.
Brands Report 2020: Mezcal
Del Maguey has yet again dominated the mezcal results for 2020, with 44% of bars suggesting it’s their bestseller.
Brands Report 2020: Tequila
Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.
Dwayne Johnson to launch Teremana Tequila
Actor Dwayne ‘The Rock’ Johnson has announced plans for the production of his own tequila brand called Teremana Tequila due to be launched in the first quarter of 2020.
Patron to host largest ever Día de Muertos campaign
Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.
Giulia Cuccurullo wins UK Patrón Perfectionsists final
Giulia Cuccurullo from Artesian has been crowned UK finalist of the 2019 Patrón Perfectionists Cocktail Competition with her cocktail, The Bridge.
Patrón launches oldest ever tequila
Patrón Tequila has released Patrón Extra Añejo 10 Años, the oldest ever tequila launched by the Bacardí-owned brand.
Patrón honoured at Footprint Drinks Sustainability Awards
Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.
Patrón reveals UK finalists for Perfectionists competition
Patrón has announced eight bartenders for the UK final of its Perfectionists Cocktail Competition which will take place in London in September this year.
Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.
Patrón data shows rise in tequila cocktails
Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.
London Mezcal Week has returned for its third edition at TT Liquor in Shoreditch as it prepares to host the largest agave spirits tasting in Europe.
Patrón partners with top bars for World Earth Day
To celebrate World Earth Day, Patrón Tequila will join forces with The Conduitin London to host Cocktails with a Conscience on 24 April 2019.
Agave spirits forecast to overtake rum in US, says IWSR
According to research from IWSR Drinks Market Analysis, consumption of agave-based spirits was up 9% in the US in 2018.
London Mezcal Week set for new summer dates
London Mezcal Week will be held in the summer for the first time following the announcement of its new dates.
Ghost Tequila appoints new CCO
Ghost Tequila has appointed Andrew Teubner as chief commercial officer to direct and lead all national sales, brand strategy and marketing for the Boston-based company.
Dave Wilson retires from Patron
Dave Wilson, global president and CEO of Patrón Spirits International and The Patrón Spirits Company, will retire as of April 1, 2019.
Tequila gets European GI approval
The European Commission has approved the addition of Tequila into the EU register of geographical indications.
Patrón Perfectionists win is "new era" for champ
The 2018 Patrón Perfectionists global champion Yeray Monforte, of Barcelona’s Dr Stravinsky, said winning the competition is a ”new era” for him as a bartender.
Yeray Monforte wins Patrón Perfectionists
Yeray Monforte of Dr Stravinsky in Barcelona, has been crowned champion of the Global Patrón Perfectionists Cocktail Competition, with his cocktail Wind.
Nicole Sykes wins Patrón Perfectionists UK final
Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.
Fever-Tree and Patrón tequila launch new mixer
Fever-Tree and Patrón Tequila have joined forces to release Fever-Tree Citrus Tonic Water, a mixer specifically designed to pair with Patrón tequila.
Get Hot Tequila enters Caribbean markets
Hot Glen Road, LLC and Velour Imports have joined forces to import and distribute Get Hot Tequila, the world's first 100% agave, habanero-infused tequila reposado into the Caribbean islands.
Ocho to release two tequilas for 10th anniversary
Tequila Ocho is preparing to release two limited edition tequilas inline with its 10th anniversary.
Callum Baines wins 1800 Tequila Visionaries
Callum Baines from Treacle Bar & Kitchen, Edinburgh has been crowned the winner of 1800 Tequila’s Visionaries Competition.
Diageo, Pernod Ricard and Bacardí ready for tequila boom
Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.
Li Tong crowned 2017 Patrón Perfectionists champion
Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.
Bacardi Limited agrees Patrón acquisition
Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.
Scotland produces first Speyside-aged tequila
Scotland’s first tequila company has launched the world’s first solely aged Speyside whisky cask tequila to the market.
Nothlev wins The Tahona Society 2017
Altos Tequila has crowned Jeppe Nothlev, from bar Helium in Copenhagen, Denmark, as the winner of The Tahona Society cocktail competition 2017.
Diageo confirms Casamigos acquisition
Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.
Tequila Ocho appoints new global commercial director
Numero Ocho Limited, brand owner of Tequila Ocho, has appointmented Jose Sandoval as global commercial director, effective September 1, 2017.
Heineken faces legal action over Desperados branding
The Tequila Regulatory Council says it is preparing to sue Dutch brewing giants Heineken over the use of the word ‘Tequila’ on the labels of its Desperados lager range.
Crazy Pedro's opens with hand-picked Herradura barrel
Crazy Pedro’s Northern Quarter in Manchester celebrated its opening yesterday with a tasting of its own barrel of Herradura Double Barrel Reposado tequila.
Millionaires' Club: The Tequila List
Drinks International's annual league of million-case brands returns. Here is a list of the world's best-selling tequila brands in 2015.
Diageo commits $400m to Mexico
Diageo has pledged to make capital investment to expand local production facilities across distilling, bottling and water treatment as well as increasing its agave farming capacity in Mexico, following the completion of its acquisition of Tequila Don Julio last week.
Brands Report 2015: Tequila
That a brand as small as Ocho can be the top selling tequila in any bar, let alone 11 of our 100 surveyed bars, is quite something.
Diageo takes tequila control over Irish fight
Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.
Tahona-made Roca Patrón launches in the US
Patrón Spirits has introduced Roca Patrón, a tequila purely made using the traditional tahona wheel process.