Espanita Tequila has announced music artist Armando Christian Pérez, best known as ‘Pitbull', as its strategic advisor and global brand ambassador.

David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.

As a result of the global COVID-19 crisis the sixth edition of Patrón tequila’s Perfectionists cocktail competition has been postponed to 2021.

Tequila 3 Sombreros 100% Agave has unveiled its new bottle design which has been applied to its entire range: Blanco, Reposado and Añejo.

Dwayne Johnson has released an image of his new Teremana Tequila bottle on Instagram ahead of its launch later this year.

Brands Report 2020: Mezcal

20 January, 2020

Del Maguey has yet again dominated the mezcal results for 2020, with 44% of bars suggesting it’s their bestseller.

Brands Report 2020: Tequila

14 January, 2020

Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.

Actor Dwayne ‘The Rock’ Johnson has announced plans for the production of his own tequila brand called Teremana Tequila due to be launched in the first quarter of 2020.

Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.

Giulia Cuccurullo from Artesian has been crowned UK finalist of the 2019 Patrón Perfectionists Cocktail Competition with her cocktail, The Bridge.

Patrón Tequila has released Patrón Extra Añejo 10 Años, the oldest ever tequila launched by the Bacardí-owned brand.

Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.

Patrón has announced eight bartenders for the UK final of its Perfectionists Cocktail Competition which will take place in London in September this year.

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

London Mezcal Week has returned for its third edition at TT Liquor in Shoreditch as it prepares to host the largest agave spirits tasting in Europe.

To celebrate World Earth Day, Patrón Tequila will join forces with The Conduitin London to host Cocktails with a Conscience on 24 April 2019.

According to research from IWSR Drinks Market Analysis, consumption of agave-based spirits was up 9% in the US in 2018.

London Mezcal Week will be held in the summer for the first time following the announcement of its new dates. 

Ghost Tequila has appointed Andrew Teubner as chief commercial officer to direct and lead all national sales, brand strategy and marketing for the Boston-based company.

Dave Wilson, global president and CEO of Patrón Spirits International and The Patrón Spirits Company, will retire as of April 1, 2019.

The European Commission has approved the addition of Tequila into the EU register of geographical indications.

The 2018 Patrón Perfectionists global champion Yeray Monforte, of Barcelona’s Dr Stravinsky, said winning the competition is a ”new era” for him as a bartender.

Yeray Monforte of Dr Stravinsky in Barcelona, has been crowned champion of the Global Patrón Perfectionists Cocktail Competition, with his cocktail Wind.

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Fever-Tree and Patrón Tequila have joined forces to release Fever-Tree Citrus Tonic Water, a mixer specifically designed to pair with Patrón tequila.

Hot Glen Road, LLC and Velour Imports have joined forces to import and distribute Get Hot Tequila, the world's first 100% agave, habanero-infused tequila reposado into the Caribbean islands.

Tequila Ocho is preparing to release two limited edition tequilas inline with its 10th anniversary.

Callum Baines from Treacle Bar & Kitchen, Edinburgh has been crowned the winner of 1800 Tequila’s Visionaries Competition.

Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.

Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.

Scotland’s first tequila company has launched the world’s first solely aged Speyside whisky cask tequila to the market.

Altos Tequila has crowned Jeppe Nothlev, from bar Helium in Copenhagen, Denmark, as the winner of The Tahona Society cocktail competition 2017.

Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.

Numero Ocho Limited, brand owner of Tequila Ocho, has appointmented Jose Sandoval as global commercial director, effective September 1, 2017.

The Tequila Regulatory Council says it is preparing to sue Dutch brewing giants Heineken over the use of  the word ‘Tequila’ on the labels of its Desperados lager range.

Crazy Pedro’s Northern Quarter in Manchester celebrated its opening yesterday with a tasting of its own barrel of Herradura Double Barrel Reposado tequila.

Drinks International's annual league of million-case brands returns. Here is a list of the world's best-selling tequila brands in 2015. 

Diageo has pledged to make capital investment to expand local production facilities across distilling, bottling and water treatment as well as increasing its agave farming capacity in Mexico, following the completion of its acquisition of Tequila Don Julio last week.

Brands Report 2015: Tequila

06 January, 2015

That a brand as small as Ocho can be the top selling tequila in any bar, let alone 11 of our 100 surveyed bars, is quite something.

Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.

Patrón Spirits has introduced Roca Patrón, a tequila purely made using the traditional tahona wheel process.

Proximo Spirits has launched Jose Cuervo Tradicional Silver to the UK.

Former British TV star Cleo Rocos has rolled out AquaRiva tequila to the US following its launch in the UK in 2012.

Pernod Ricard USA has extended its Tequila Avión brand line with Avión Reserva 44, an extra añejo $150-a-bottle tequila. 

For the fourth instalment of the Brands Report, we quizzed the class of 2013 on the Tequila brands moving through their bars.

Diageo’s latest super-premium tequila acquisition does not mean the group will not head downstream to a volume brand, says Jeremy Cunnington, senior drinks analyst at Euromonitor International.

Diageo has added to its US tequila portfolio with the acquisition of 100% blue agave tequila Peligroso from the Californian Peligroso Spirits Company.

Diageo has bought “prestige” tequila brand DeLeón and formed a second joint venture with hip-hop star and luxury goods marketer Sean 'Diddy' Combs in attempt to “reclaim leadership position” in tequila in the US.

Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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