dwayne johnson teremana tequila

Dwayne Johnson's Teremana set to surpass 300,000 cases

07 December, 2020

Dwayne 'The Rock' Johnson's tequila brand Teremana is set to surpass 300,000 9-litre cases in its first 12 months of production.

Johnson launched the brand earlier this year alongside Dany Garcia, Ken Austin and Jenna Fagnan and Teremana is a 100% agave tequila which is roasted in brick ovens and distilled in copper pot stills.

There are two expressions in the range including a blanco, which carries an RRP of US$29.99 and a repersado which sits at US$32.99.

When plans were first announced for the brand back in October 2019, Johnson said: “Our goal is to create a tequila that is the best of quality and taste, but done the right way - by hand.

“Small batch, hand crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

Instagram

Facebook