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3 June, 2026

The Millionaires’ Clubs 2026: the world’s fastest growing million-case spirits

Domestic speci­ficity seems to be leading the major growth this year while international markets cope with disruption from various quarters

Bardinet, the Spanish subsidiary of La Martiniquaise-Bardinet, has entered into a strategic partnership with Street Liquors, the company behind liqueur brand Plata o Plomo.

Familia Muga has been involved in the launch of alcohol-free wine brand Paragraph across the US and Europe.

Amaro Santoni has announced a rebrand, introducing Santoni L’Aperitivo alongside a new bottle design inspired by Florentine architecture.

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Anheuser-Busch (AB), American manufacturer and maker of Michelob Ultra, Busch Light, Budweiser, and Bud Light, has announced a $5.8 million investment in its Williamsburg, Virginia brewery. 

Bacardi Rum has named bartender and mixologist Darnell Holguin, as its new national brand ambassador in the US.

Edinburgh-based Woven Whisky has announced plans to launch a new whisky blending facility in Leith, alongside a dedicated visitor experience.

Damm UK, the British arm of Barcelona-based brewer SA Damm and owner of Estrella Damm, has agreed to acquire the Old Speckled Hen family of beer brands from Greene King.

Sazerac has announced an exclusive distribution relationship with ready-to-drink sparkling margarita brand SipMargs, as well as acquiring an equity interest in the brand.

Altamura Distilleries has announced its entry into Japan through a strategic partnership with N.Experience Ltd.

Diageo has officially opened its new Littleconnell Brewery in County Kildare, Ireland representing an investment of almost €300 million. 

Jack Daniel’s owner Brown-Forman has allegedly rejected a reported US$15 billion takeover bid from Sazerac, weeks after merger talks with Pernod Ricard ended.

Illva Saronno Holding has rebranded into Disaronno Group as it looks to strengthen its global presence.

London-based spirits company Hoxton has launched in California, marking its first move into the US and a major step in its international expansion.

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Danil Nevsky

The bar industry community is dead

Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations

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