Ballantine's whisky goes for golf

15 March, 2012

Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.

The launch is to reinforce the brand’s association with golf ahead of the fifth consecutive Ballantine’s Championship. This takes place from April 26-29 at the Blackstone Golf Club in Icheon, Korea.

The 21 year old pack has an RRP of US$118 in Asia duty free and it doubles as a golf accessories bag, housing a 70cl bottle alongside six branded golf tees. The design is inspired by the pattern of a traditional brogue golf shoe.

Peter Moore, Ballantine’s global brand director, said: “We are delighted to be unveiling a Ballantine’s Golf Limited Edition pack for our 17 and 21 Year Old expressions. Commemorating the fifth year of the Ballantine’s Championship, the premium design of this unique keepsake echoes the high quality and attention to detail that underlines the brand, while the additional benefit of the pack functioning as a golf accessories bag will strongly appeal to consumers.”

 The brand is committed to the tournament until at least 2013.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.

Instagram

Facebook