Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

Tom Harvey, new client director at YesMore explains the dangers surrounding marketing on Instagram for alcohol brands and offers some sollutions to these issues.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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