Bacardi has announced the appointment of Ron Anderson as senior vice president and chief commercial officer.

The SPI Group has announced a new distribution agreement with Findlater Wine and Spirit Group to distribute the Stolichnaya vodka portfolio in Ireland.

US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

SPI Group has agreed a new distribution deal with Velier, for the entire Stolichnaya portfolio in Italy.

Belgiun beer Duvel Green has been renamed Duvel Single Fermentation, in a bid to ease consumer understanding.

Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.

Constellation Brands, hitherto, the world's leading wine company, has announced that it has sold its Australian and UK business, (Constellation Wines Australia and Europe, CWAE), to CHAMP, an Australian private equity group.

Berry Bros & Rudd Spirits (BBRS) has added a rum brand to its spirits portfolio.

East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51% of the issued share capital of Serengeti Breweries Limited (SBL). EABL made the purchase from existing shareholders for a total consideration of approximately US$60.4million.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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