Generous Gin

La Martiniquaise-Bardinet acquires Generous Gin

12 April, 2023

La Martiniquaise has announced the acquisition of French spirit Generous Gin, to add to the group’s premium offer and its ‘Craft From France’ portfolio.

Generous Gin is part of the acquisition of Ôdevie Creative Spirits Company, including its Island Signature Rum portfolio.

Thibault de la Fournière, founder of Ôdevie Creative Spirits, said: “In 2022, after a strong 2021 year, we decided that it was necessary to find a new growth driver to accelerate our development. We have shared with La Martiniquaise-Bardinet teams the passion for ‘à la française’ spirits and are very proud to entrust our brand portfolio to the expertise of their international teams.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook