La Martiniquaise has announced the acquisition of French spirit Generous Gin, to add to the group’s premium offer and its ‘Craft From France’ portfolio.

Taking over the reigns of The World’s 50 Best Bars would be a daunting experience for many, but not French duo Pom Modeste and Juliette Larrouy.

Calvados brand Avallen has partnered with National Geographic Traveller Food to launch its new creative campaign designed to drive greater consideration of sustainability and environmental impact within the drinks sector.

Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.