Bacardi names US brand ambassador

28 May, 2026
By Eleanor Yates

Bacardi Rum has named bartender and mixologist Darnell Holguin, as its new national brand ambassador in the US.

In the role, Holguin will lead cocktail education, cultural storytelling, trade engagement, and consumer programming nationwide for the brand.  

Holguin has helped shape NYC’s bar scene through programmes at Bathtub Gin and Las’ Lap, while also serving as a celebrity mixologist for names including Swizz Beatz, Michael B Jordan, Olivia Culpo, and Dascha Polanco. 

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Keywords: US, bacardi, brand, ambassador, brand ambassador, programming, nationwide, education, engagement, cultural, holguin, storytelling, storytelling trade, cocktail education, education cultural, cultural storytelling, cocktail education cultural, consumer programming nationwide, storytelling trade engagement, cultural storytelling trade, education cultural storytelling




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