Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.

Lucy Britner on livening up tequila

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.