Mijenta Reposado launches in the UK
Super-premium tequila brand Mijenta, has launched Mijenta Reposado Tequila, the second UK launch from the brand following the release of Mijenta Blanco Tequilla in June 2021.
Ron Santiago de Cuba appoint new global brand ambassador
Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.
STRANGER THOUGHTS: Ambassadors
Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.
G'Vine launches brand ambassador competition
G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.
Stella crowns World Draught Master 2011
Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.
Diplomatico Ambassador takes up European residence
Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London.
Glenfiddich mastermind search is on
UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.
Licor 43 targets UK growth
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
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Comment
Staffing crisis could open opportunities
The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.
