STRANGER THOUGHTS: Ambassadors
Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.
G'Vine launches brand ambassador competition
G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.
Stella crowns World Draught Master 2011
Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.
Diplomatico Ambassador takes up European residence
Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London.
Glenfiddich mastermind search is on
UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.
Licor 43 targets UK growth
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
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Sustainability: No more excuses
COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.
