G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.

Tequila cocktails

30 July, 2012

Lucy Britner on livening up tequila

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Licor 43 targets UK growth

30 September, 2010

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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