Campari launches vermouth advocacy programme
29 February, 2024
Campari Group has launched the Vermouth Society, a new global bartender engagement programme designed around Vermouth Del Professore and 1757 Vermouth di Torino.
Maker's Mark appoints new UK brand diplomat
30 August, 2023
Edrington UK has announced the appointment of its latest UK brand diplomat for Maker’s Mark bourbon, Charlotte Pederson.
Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
