Illva Saronno Holding has announced the acquisition of Engine gin to “strengthen its presence in the gin world”.

Brands Report 2024: Gin

23 January, 2024

There’s been a little shuffling among the top five this year, although no major shake-ups.

Renais Gin to launch in the US

18 December, 2023

Renais Spirits has announced a national distribution agreement in the US for Spring 2024, following its launch in the UK in May this year.

Spanish gin brand Puerto de Indias has announced its partnership for distribution in the UK with Love Drinks.

Scottish gin producer Verdant Spirits in the face of financial problems brought on by Brexit and the Covid pandemic.

Brockmans Gin has launched its Orange Kiss edition, featuring the flavours of Triple sec and Valencia orange, crafted with traditional gin botanicals. 

Teaming up with former Tanqueray master distiller Tom Nichol, Hollywood star Brad Pitt has launched The Gardener Gin, set to make its debut at the 2023 Cannes Film Festival on 16 to 27 May.

Actress Emma Watson and brother Alex have partnered to launch a gin brand inspired by the Chablis wine region, where their father has operated as a winemaker for more than 30 years.

London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.

Hendrick’s Gin has launched a new limited release from its 'Cabinet of Curiosities', Hendrick’s Flora Adora.

Mermaid Gin launches in the US

16 February, 2023

UK-based Mermaid Gin has launched three gins from the brand’s portfolio in the US and secured listings with two luxury cruise operators based out of Miami.

Outcast Brands, the creators of Blood Monkey Irish Gin, have announced that its flagship gin is now available in Canada through the Liquor Control Board of Ontario (LCBO).

Beefeater has announced that Desmond Payne MBE will be the brand’s first-ever master distiller emeritus in January 2023.

The Shed Distillery and Monraq have announced a distribution partnership, allowing Monraq to exclusively represent Drumshanbo Gunpowder Irish Gin in the Caribbean and selected Latin America domestic and duty-free markets. 

London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.

English gin, Brockmans, has expanded its brand management and marketing teams with drinks specialists, Eric Sampers and Helen Buchanan. 

Owner’s of Amázzoni, Brazil’s first craft gin, have arranged with their UK distributor the Nomad Collection, to donate £2 for every bottle of Amázzoni sold in the UK to NGO Vem do Xingu.

G’Vine gin, the French gin made with grapes, has announced Fred Sirieix as their first ever UK ambassador.

Kenyan gin distiller Procera has launched the 2022 annual vintage of its ultra-premium Red Dot and Green Dot gin expressions both distilled using fresh Juniperus procera harvested in the nearby Kenyan highlands.

Jack Daniel’s owner Brown-Forman has confirmed the purchase of gin brand Gin Mare from Spanish premium drinks company, Vantguard.

Japanese spirits brand Ukiyo has launched its Blossom Gin, Yuzu Gin, and Rice Vodka in New Zealand after agreeing a distribution deal.

The UK’s on-trade and hospitality outlets are preferring to serve leading brands of gin and tonic as their house products instead of supporting local and small-batch counterparts, as market researcher Shepper finds. 

Gin-brand Elephant Gin has announced the launch of the Elephant Gin Foundation, an independent non-profit dedicated to protecting African wildlife.

Citadelle gin has come to London’s OXO Tower this summer, for its Summer Terrace, serving Citadelle gin cocktails inspired by southwest France.

Distell International’s Amarula African Gin is set to debut in Europe next month, starting with the UK, along with its Amarula Cream Liqueur, which has entered the European market for the first time.

Super-premium gin Brockmans has announced that one million bottles were sold within a 12-month period, a milestone for the brand.

Kenyan ultra-premium spirits producer, Procera Gin has announced a partnership with Axiom Brands to accelerate growth in the UK on- and off-trade.

United Spirits Limited (Diageo India) has announced an investment of INR 31.5 crores (US$ 4.1m) to acquire a strategic minority stake in Nao Spirits.

Hendrick’s have launched Neptunia, a limited-edition gin using Scottish coastal botanicals and the latest release from master distiller Lesley Gracie’s Cabinet of Curiosities collection.

Suffolk-based distillery Adnams has launched a high-strength gin distilled with ten times the botanicals to give the flavour of a full serve in a 2.5ml measure.

Brands Report 2022: Gin

05 January, 2022

Topping gin for seven of the last nine years, Tanqueray is once again king gin. The Diageo brand, famed for its juniper forward Tanqueray London Dry and Tanqueray No. Ten gins, was the house choice in 25% of the world’s best bars.

Italian spirits company, Illva Saronno has launched the craft organic gin brand, Engine in the UK.

French spirits producer, Maison Ferrand, has built a new distillery at the Château de Bonbonnet to celebrate the 25th anniversary of its Citadelle Gin brand.

Edinburgh’s Holyrood Distillery has created a new stripped-back gin, Height of Arrows.

Mermaid Gin, based on the Isle of Wight, has entered the RTD category with a canned Gin & Tonic.

Kirker Greer Spirits has launched a new Japanese spirits brand called Ukiyo which features two gins and a rice vodka coming soon.

London’s Wimbledon Brewery has taken its first steps into gin production with the unveiling of Wimbledon Garden Gin.

Scottish distiller Eden Mill has entered a new partnership with French drinks group La Martiniquaise-Bardinet for the UK distribution of its gin portfolio.

Mermaid Gin, produced by The Isle of Wight Distillery, has committed to support the restoration and protection of its local seagrass meadows.

The Isle of Harris Distillery in the Outer Hebrides Islands of Scotland has signed a new distribution agreement in the US with Misa Imports.

The Teasmith Gin has secured an £80,000 export deal with the biggest  independent wine retailer in the US.

BrewDog Distilling Co has launched LoneWolf Peach & Passionfruit gin as the latest expansion of its spirits portfolio.

Bombay Sapphire has announced that all of its 10 botanical ingredients will be certified sustainable in 2021.

Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

Aviation American Gin has launched a limited-edition Wrexham AFC bottle to celebrate the takeover of the National League club by Ryan Reynolds and Rob McElhenney.

The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.

Beefeater has launched a new bottle design which not only has a new shape and artwork, but uses more recyclable materials to reduce plastic use.

Brands Report 2021: Gin

04 January, 2021

The last time Bombay topped our gin list bartenders were wearing bow ties and gin was still being tipped as the next big thing. But here we have it, 10 years on, and like a phoenix (rising from a respectable fourth place) Bombay takes the juniper wreath.

Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.

The Gin Guild has threatened legal action against the producers of Red Storm and Ocean Storm for wrongly labelling the spirits as ‘gin’.

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