Kahlúa has unveiled a new label design, inspired by the coffee culture of the brand’s native Veracruz, Mexico.

Brands Report 2021: Liqueurs

06 January, 2021

It’s six of the best for Campari, which continues to rise above competition in our liqueurs league. Of course, its symbiotic relationship with the Negroni is a big contributor to sales – once again the Italian classic is the second most popular classic in our sample.

Villa Massa has released Villa Massa Amaretto as the company extends its product range beyond limoncello for the first time.

Whitetail in the Isle of Mull has launched five new liqueurs across Scotland through retailer Co-op which will run alongside the brand’s flagship gin.

Annarose Krone from Nic's on Beverly bar in Los Angeles in the US has taken the top spot in this year’s Licor 43 Bartenders and Baristas Challenge.

Kahlúa has launched Nitro Cold Brew, a coffee cocktail RTD made with rum, coffee liqueur and Arabica cold brew coffee.

Lucas Bols has undergone a global relaunch of its Bols Liqueurs range with new recipes made with natural botanicals and a new bottle design.

Italian liqueur brand Fernet-Branca has announced the top 12 entrants for its 2020 Coin Challenge.

Disaronno Velvet has launched in the UK as the liqueur brand enters the low ABV market for the first time.

Pernod Ricard has made significant investment in Italian liqueur brand Italicus while De Kuyper Royal Distillers has sold its shares.

Licor 43 has released a dairy-free liqueur called Horchata which is suitable for vegans.

De Kuyper Royal Distillers has partnered with Salvatore Calabrese to launch Acqua Bianca, an aromatic premium liqueur.

Brands Report 2020: Liqueurs

23 January, 2020

While it feels like Negronis have been big business for a decade, our research suggests it’s been more like half that.

Licor 43 has launched a new website designed to provide product information and suggested cocktail serves.

Franck Dedieu has been made UK brand ambassador for St-Germain elderflower liqueur.

The Canadian bar team from Botanist Bar in Vancouver won the Bols Around The World Grand Final 2019 in Amsterdam in June.

De Kuyper Royal Distillers and Beam Suntory have expanded their distribution deal to the German market.

Proof Drinks has taken on the UK marketing and distribution of Melonade, a Provençale fruit aperitif.

Tia Maria is set to relaunch its Coffee Cocktail Month initiatives following its international success from last year.

Internationally recognised bartenders Alex Kratena, Monica Berg and Simone Caporale have launched Muyu, a range of three modern liqueurs made with natural ingredients.

Saber Elyzia attracted outmost attention by receiving raving reviews for its unique touch of elegance and virtuosity at the Bar Convent Berlin, which took place between 8-10 October, 2018.

Disaronno wears Trussardi

03 December, 2018

The Italian liqueur is back with its annual Disaronno Icon project, which this year sees the iconic bottle dressed in a limited-edition design by Italian fashion house Trussardi.

Mr Black Cold Brew Coffee Liqueur has announced its first global coffee ambassador, Martin Hudak.

Jägermeister UK has released positive sales figures due to its increased activations with British students during freshers’ week.

Tia Maria is bringing back Coffee Cocktail Month for a second time this October, coinciding with International Coffee Day on 1 October.

The sales of coffee liqueur brand Tia Maria increased 320% in Scotland following its Coffee Cocktail Month.

National Martini Day on June 19 poses a ‘lucrative’ opportunity for brands to capatalise on in the on-trade according to a Tia Maria representative.

On November 11, a shipping container holding 17,472 bottles of Warninks Advocaat was stolen from a haulers yard in Newcastle, UK.

Campari UK is looking to arrest the long-term decline of Grand Marnier in the UK by targeting the on-trade.

De Kuyper has launched a special limited edition of its Mandarine Napoléon liqueur which boasts 125-year-old Grande Fine Champagne Cognac and comes in a bottle shrouded in 24 carat gold leaf.

Premium blackurrant liqueur, British Cassis has secured its first national listing with UK supermarket Waitrose, a year on from its rebranding.

St-Germain global brand ambassador Camille Ralph Vidal believes the shift in cooking culture will lend longevity to the French liqueur.

Marie Brizard liqueurs has launched a new marketing campaign alongside Purple Creative called Are You Liqueurious? aimed at promoting its own range of cocktails.

Luxardo has extended its estate of cherry orchards in northern Italy with 2,000 trees to compentase for a UK sales boom.

Drinks International's annual league of million-case brands returns. Here is a list of the world's best-selling Liqueurs brands in 2015.

Robert J Cooper, creator of St Germain elderflower liqueur, has died at the age of 39 in Santa Barbara, California.

Lucas Bols’ revenue for 2015/16 is expected to be 4-6% down and operating profit 8-9% down for the year ending 31 March 2016, said the liqueurs company.

Pernod Ricard CEO Alex Ricard has told Drinks International Kahlúa, one of its Top 14 brands, is no longer an investment priority for the group.

Lucas Bols posts sales decline

18 November, 2015

Lucal Bols saw a 2.9% slide in revenues and a 4.9% reduction in gross profit for the first half of 2015/2016.

During the first day of his state visit to Ireland last week, President Evo Morales of Bolivia announced that a high altitude coca leaf liqueur is to become the official drink of the presidential palace in La Paz, Bolivia.

Mattia Cilia from Sicily has won Strega liqueur’s first cocktail competition.

French liqueur brand Cointreau has announced a creative partnership with French model and actress, Laetitia Casta.

Brands Report 2015: Liqueurs

07 January, 2015

As part of a hugely diverse category of a multitude of flavours and uses, it’s natural that the best selling liqueurs differ from bar to bar.

Diageo's Piehole goes on sale

21 November, 2014

Diageo has released Piehole, a blend of Canadian Whiskey and pie-flavoured liqueur, to the US market.

Diageo's Piehole

21 November, 2014

Diageo has released Piehole, a blend of Canadian Whiskey and pie-flavoured liqueur, to the US market.

William Grant & Sons UK has paired Tia Maria with beauty brand Babyliss to recruit 21 to 35-year-old women consumers to the liqueur brand.

Cointreau Noir will make its European debut this week with the brand extension launching in London tomorrow.

The Amarula Trust is funding a new project to protect elephants.

Licor 43, which claims to be the world’s fastest growing premium liqueur, has announced the appointment of a dedicated UK brand manager.

Gruppo Campari has agreed a €103.75 million deal to acquire Fratelli Averna Group, the Sicilian spirits company which owns the second best-selling bitters brand in Italy.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook