licor 43

Licor 43 launches new website targeting bartenders

07 January, 2020

Licor 43 has launched a new website designed to provide product information and suggested cocktail serves.

The messaging of the website centres around the Spanish liqueur’s ‘Tastes Better Together’ campaign and it will also have a blog and full social media integration in order to give live updates from global activations.

Julian Fernandez, global marketing & innovation director spirits at Zamora Company, said: “Bartenders and liqueur lovers know Licor 43 for its unrivalled flavour and now our new website is taking this a step further by creatively combining brand information and brand inspiration to our consumers and trade.”

The new site follows Zamora Company’s €6m investment in a global ad campaign which rolled out over the end of 2019 across key markets including Spain, Mexico, Germany and the Netherlands.

Currently the fastest growing premium liqueur in the world according to IWSR, Licor 43 Original was first launched in 1946 and uses a secret family recipe of 43 natural ingredients.

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Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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