As part of a hugely diverse category of a multitude of flavours and uses, it’s natural that the best selling liqueurs differ from bar to bar.

Diageo has released Piehole, a blend of Canadian Whiskey and pie-flavoured liqueur, to the US market.

Diageo has released Piehole, a blend of Canadian Whiskey and pie-flavoured liqueur, to the US market.

William Grant & Sons UK has paired Tia Maria with beauty brand Babyliss to recruit 21 to 35-year-old women consumers to the liqueur brand.

Cointreau Noir will make its European debut this week with the brand extension launching in London tomorrow.

The Amarula Trust is funding a new project to protect elephants.

Licor 43, which claims to be the world’s fastest growing premium liqueur, has announced the appointment of a dedicated UK brand manager.

Gruppo Campari has agreed a €103.75 million deal to acquire Fratelli Averna Group, the Sicilian spirits company which owns the second best-selling bitters brand in Italy.

Quintessential Brands has announced the acquisition of First Ireland Spirits Company, Ireland’s largest independent producer of Irish cream liqueurs and Irish country creams.

Bacardi Brown-Forman has launched Early Times Fire Eater to the UK on-trade, a 35% ABV American whiskey liqueur with brown sugar and cinnamon flavouring.

Bols Elderflower retails for US$17.99 (75cl) with a 15% abv. The product is available in both the on- and off-trade channels across the US

For the fifth instalment of the 2014 Brands Report, we quizzed the class of 2013 on the liqueurs and bitters brands moving through their bars.

De Kuyper yesterday unveiled a new look for its liqueurs range and three new pot stills that it intends to use to diversify and expand its portfolio.

First Drinks has appointed Rod Eslamieh as its first ever full time brand ambassador for its Illva-owned brands – Disaronno, Tia Maria and Isolabella.

The Drambuie Liqueur Company grew profits 5% in the year ended June 2013, after gains in the UK countered reverses in Southern Europe and Asia.