Marie Brizard launches cocktail branding campaign

21 June, 2017

Marie Brizard liqueurs has launched a new marketing campaign alongside Purple Creative called Are You Liqueurious? aimed at promoting its own range of cocktails.

Marie Brizard is the oldest French liqueur house in the world, and named after its founder who was born in 1714 in Bordeaux.

Ludiwine Angelini, Marie Brizard international senior brand manager, said: “Purple brought a fresh outlook to our brand and really understand who we are as a company, creating a universal activation around curiosity – a value shared by everyone."

Purple Creative says markets have reacted ‘incredibly positively’ to the new brand activation, and the idea is expected to launch around the world throughout the second half of 2017.

The objectives of the new campaign are to make Marie Brizard the key ingredient to more cocktails, educate bartenders on the low ABV in its range, and capatalise on the expanding cocktail trends.

Gary Westlake, founding partner at Purple Creative, said: “The idea was to create a series of intriguing and engaging activations for curious people, allowing Marie Brizard to connect with consumers who are on the lookout for something a bit different.

“Cocktails are usually famous for their spirits – not the liqueurs that are also used to make them. Through our Are you Liqueurious? activation we tried to democratise cocktails, raise the profile of liqueurs, as well as educate and intrigue consumers. And also to broaden bartenders’ knowledge of the Marie Brizard portfolio.”

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.