Lucas Bols launches Elderflower liqueur in the US

20 February, 2014

Bols Elderflower retails for US$17.99 (75cl) with a 15% abv. The product is available in both the on- and off-trade channels across the US

With Bols Elderflower and Bols Yogurt, the latest additions to the 30+ flavours in the Bols Liqueur collection, Lucas Bols says it strengthens its position in the premium liqueur category.

Lucas Bols master distiller Piet van Leijenhorst: said: “Bols Elderflower is made from the cream coloured, honey-scented blossoms of the elder tree, also called the Sambucus Nigra. The elder tree blooms in early summer with crisp and somewhat juicy flowers which is aid to give Bols Elderflower a fresh and fragrant flavour.”

Bols Elderflower is described as having the "perfect balance in sweetness, floral taste and alcohol content, which makes it perfect with sparkling wines as well as the ideal ingredient for cocktails such as the Elderflower Cocktail or the Elderflower Collins".





Comment

David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

Click for more »

Events

Facebook

Twitter