Brand Ambassador Academy launches
The Brand Ambassador Academy (BAA) has launched in the UK with a professional development programme series designed to create the next generation of commercially trained drinks industry leaders.
How La Martiniquaise Bardinet is tackling travel retail specialism
In such a competitive market as duty free, drinks companies need sppecific strategy. Shay Waterworth speaks with La Martiniquaise Bardinet managing director of group development Sylvia Bernard about the company’s approach.
La Martiniquaise-Bardinet acquires Generous Gin
La Martiniquaise has announced the acquisition of French spirit Generous Gin, to add to the group’s premium offer and its ‘Craft From France’ portfolio.
Brockmans gin expands its brand management and marketing teams
English gin, Brockmans, has expanded its brand management and marketing teams with drinks specialists, Eric Sampers and Helen Buchanan.
The Fernet-Branca Barback Games returns to London Cocktail Week
Fernet-Branca has announced that after a year’s hiatus, the Barback Games will return to London Cocktail Week for a third time, on 28th October.
Hindsight helping to provide foresight
Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.
Foster's teams up with Southern Wine & Spirits
US: Foster's Wine Estates has announced long-term distribution agreements with Southern Wine & Spirits in three US markets.
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The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.
