Hamburg based Broco-Marken-Import has appointed new members of its global business development team as part of its international focus for expansion.

The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.

Avallen has announced a global partnership with UK-based Charter Brands to drive new routes to market beyond Europe, Hong Kong & Australia.

Martin Miller’s Gin has unveiled a new ad campaign that tells the story of the brand’s “transformation from a mad idea to a genius gin”.

Global drinks industry data provider IWSR has purchased consumer insights firm Wine Intelligence for an undisclosed sum.

The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.

The global drinks industry will enjoy a better than expected performance in 2020 as a result of dynamism in ecommerce and retail, according to new IWSR forecasts.

Leading Chilean wine producer Concha y Toro managed to increase consolidated sales by 28% year-on-year during Q3.

Ed Gerard has left his role of head of wines and spirits at upmarket retailer Harrods to join Mocktail Beverages as global business development director.

A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.

Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Diageo has announced a $100 million support package to help the global bar trade get back on its feet as the coronavirus lockdown ends.

Jägermeister has launched a limited-edition #SaveTheNight bottle designed to support the bar trade in various key markets around the world.

Global drinks buyers, bartenders, business owners and managers can now enjoy a digital edition of Drinks International each month by following our online application process.

With age statements and innovation grabbing attention worldwide, Cognac sales are booming. But can it keep up with global demand? Gavin D Smith reports 

Pernod Ricard launched Absolut Exposure last night at an event at TFWA Cannes.

Bar Convent Berlin attracted 5,700 visitors this year, a 20% increase on 2011.

Bartender Kim Daniel Bergersen of Norway prevailed from a field of 11 finalists at Pilsner Urquell’s International Master Bartender (IMB) competition.

Treasury Wine Estates has appointed John Grant as managing director of its Beringer Brand Business Unit.

Angostura is on the lookout for bartenders to take part in the national heats of its Global Cocktail Challenge 2013, a competition which culminates in the selection of its global brand ambassador.

Lucy Britner on livening up tequila

Su Birch, CEO of Wines of South Africa (WoSA) is the winner of Wine Intelligence’s inaugural ‘10 for 10 Business Award’.

William Grant has released Glenfiddich’s first-ever vatted ‘vintage reserve’, the 1974 Glenfiddich Vintage Reserve which the company claims was selected by a global panel of 16 experts.

Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.

Irish Distillers has announced its St Patrick's Day plans for Jameson.

Heineken has announced net profits of €1.5 billion before one-off items, an increase of 9.2%.

Pernod Ricard has announced an 11% increase in sales and a 20% increase in net profit for the six months ending December 31, 2011.

Heineken has announced that it has extended its 15-year partnership with the James Bond franchise.

Nomacorc has launched Select 100, a closure for fragile wines and full bodied red wines that requiring extended aging.

Bacardi has announced the finalists of the UK heat of its global  Legacy Cocktail Competition.

Direct Wines, the world's largest independent wine merchant with a turnover of £350 million, has announced major changes to its buying and merchandising teams.

Entries are now being taken for the 14th annual International Finlandia Vodka Cup. The final is to be held on February 1, 2012 and the prize fund is $25,000.

The UK's Crabbie’s Alcoholic Ginger Beer has touched down in Australia in the first stage of a planned global roll out.

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.

Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.

Rémy Cointreau Global Travel Retail (GTR) is attempting to raise awareness of vodka brand Russian Standard, with its new campaign Vodka As It Should Be.

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

Beam Global has appointed Debora Boyda to the role of general manager of the Mixables Category Business Team (CBT). 

Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.

Brown-Forman Duty Free has made four senior-level appointments, effective immediately.

Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.

The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.