Bushmills Irish Whiskey has released two new products as part of its Original Cask series which combine finished single malts with triple distilled grain whiskey.

Glenfiddich has bolstered its Grand Series range with the launch of a 26 Year Old Speyside malt called Grande Couronne.

The Macallan has revealed Folio 6, the latest instalment in the Scottish distillery’s Archival Series which takes inspiration from classic advertising campaigns of the brand

The Drinks International Challenge Series comprise of a vibrant mix of different competitions which celebrate innovation and excellence within the global drinks industry.

The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.
Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.

Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.

Photos from our judging day courtesy of www.grantpritchard.co.uk 

Designed to offer a highly credible and competitive platform, the series comprises:

The Wine Design Challenge

There is no doubt that design is a vital ingredient to the success of any wine brand. Great design and packaging will successfully communicate a brands image,
wine’s origins and provenance and in turn, this can have a massive impact on sales. First impressions count, which is why the design of any wine brand is crucial. 
We are in search of new and repackaged designs and initiatives for wine brands across the globe. Entries are welcome from wine producers, design agencies or associated companies. 

Entries will be assessed by an expert panel of judges which comprise of wine retailers, wine writers, graphic designers, art directors and on- and offtrade professionals.

Entry Deadline: Wednesday 18th December 2019

Click Here to Enter

The Drinks Marketing Challenge

The drinks industry is home to some exciting brands and some of the most innovative marketing initiatives in the world. A strong, relevant and well defined brand identity is key
to successful marketing for wines, beers and spirits in the drinks sector. Innovative and creative campaigns can increase drinks brands awareness and deliver its key messages to reach
new and existing customers.
Our Challenge recognises and celebrates the impact marketing has on creating and sustaining brand values.

Entries are open to wines, beers and spirits producers, marketing and PR agencies that have planned and implemented a successful campaign in the last twelve months.

Entry Deadline: Wednesday 18th December 2019

Click Here to Enter

For More Information Contact:

RICK BEAUMONT - Tel: +44 (0) 1293 558130 | Email: rick.beaumont@drinksint.com

JO MORLEY - Tel: +44 (0) 1293 590044 | Email: jo.morley@drinksint.com

The Macallan has unveiled a new range, the 1824 Series, which is being rolled out into the UK market this autumn.

Norwegian beverage company Mack has redesigned and extended its Arctic Beer series.

Scotch brand Highland Park has introduced Earl Haakon, the third and final bottling of its limited edition Magnus Series.

Highland Park has launched the third bottling from the distillery’s Orcadian Vintage Series - a 1970 Vintage.

Red is the most popular choice of wine for Asian women, according to new research.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

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