Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.

Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.

Diageo has announced a two-year partnership with Queer Britain in London, the UK’s first national LGBTQ+ museum.

Hard seltzer Fountain, has announced a partnership that will see the brand launch bars at some of the UK’s largest venues, including OVO Arena Wembley and AO Arena in Manchester.

Kenyan ultra-premium spirits producer, Procera Gin has announced a partnership with Axiom Brands to accelerate growth in the UK on- and off-trade.

Moët Hennessy and Campari Group have joined forces to create an ecommerce business that will sell wine and spirits to consumers across Europe.

The Macallan single malt Scotch whisky and Bentley Motors have announced a partnership with a key focus on sustainability.

Scottish distiller Eden Mill has entered a new partnership with French drinks group La Martiniquaise-Bardinet for the UK distribution of its gin portfolio.

Single cask whisky buying platform Caskshare has announced a partnership with Edinburgh’s Holyrood Distillery.

Fuller’s London Pride has announced a two-year partnership with The British & Irish Lions, becoming the official beer of the rugby union team.

Terlato Wine Group has announced an exclusive sales and marketing agreement with Champagne Lanson to become effective April 1, 2021.

Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Russian Standard vodka owner Roust and Rémy Cointreau have announced the expansion of their partnership in Russia which will include the distribution of additional Rémy Cointreau brands.

Absolut Vodka has launched Crystal Pinstripe, the next generation of its 2010-released Crystal bottle, to global travel retail.

Belvedere has launched a new vodka in partnership with (RED) to raise proceeds for charity.

The CEO of the Fladgate Partnership has called for the quality standard of rosé port to be raised.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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