The move sees the end of an international distribution partnership with Moët Hennessy that successfully established WhistlePig in the UK.
“We would like to extend our sincere thanks to Moët Hennessy for their fantastic work, dedication, and partnership over the years. They played an essential role in building WhistlePig in the UK. The UK remains one of our most strategic global markets, and we are delighted to partner with Cask to accelerate the next phase of WhistlePig’s growth in category-defining luxury Rye whiskey,” said Alex Roberts, chief executive of WhistlePig.
Through the new agreement, Cask will distribute WhistlePig’s full portfolio in the UK.
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