Hollywood star Mads Mikkelsen has resumed the role of a cycling philosopher in a new ad for Carlsberg 0.0.

The alcoholic drinks category led the charge as UK supermarkets enjoyed their strongest ever Christmas trading period, according to Nielsen till scan data.

Whyte & Mackay master distiller Richard Paterson was awarded an OBE in the New Year’s Honours list for services to the Scotch whisky industry.

Turkey has increased its special consumption tax on alcoholic beverages by 17.1%, according to Istanbul daily Habertürk.

Fever-Tree has been named the number one tonic brand for the seventh year running and after a flurry of arrivals in recent years, the category is looking a little more settled. It’s always been the one mixer a bar can’t do without and in 2020, true to type, every bar polled stocked tonic water.

The Drinks International Annual Brands Report 2021 has launched.

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

Liverpool captain Jordan Henderson, former NBA star Dwyane Wade and UFC legend Georges St-Pierre are among the athletes promoting Budweiser Zero this month.

In 2020, The Drinks Trust provided support to nearly 5,000 beneficiaries through both wellness services and financial aid which surpassed £1m in total.

Renowned bartender and vermouth producer Giancarlo Mancino has created the world’s first Vermouth Day to celebrate the fortified wine.

Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

Glenmorangie has reimagined six everyday experiences as wonderful moments for a new campaign shot by celebrated photographer Miles Aldridge.

Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.

Kingfisher has launched a 6x33cl can format in time for the festive trading period as it bids to ramp up off-trade sales.

Online retailer Master of Malt has unveiled its first own-label spirits range comprising a gin, vodka, rum and blended Scotch.

Edrington Beam Suntory has launched a range of premixed cocktails designed to bring high-quality on-trade experiences into shoppers’ homes.

The US spirits industry has applauded the UK’s decision to suspend retaliatory tariffs on American rum, brandy and vodka once it leaves the EU on January 1.

Tullamore DEW brand ambassador John Quinn has been named the new chairman of trade group Drinks Ireland | Irish Whiskey Association.

Equal Measures and The Mixing Class have come together on a project aimed at increasing the diversity of the UK hospitality industry.

Campari Group has revealed that some of its personal and business data has been compromised after it suffered a targeted ransomware attack.

Boutique producer Churchill’s has launched a direct-to-consumer port club targeting the UK market.

Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.

The Portman Group has announced that Matt Lambert will replace John Timothy as chief executive in January 2021.

The Welsh hospitality industry is to face tougher restrictions on trade with a ban on the sale of alcohol and its curfew brought forward to 6pm.

According to new research released by IWSR Drinks Market Analysis, the value of alcohol ecommerce is forecast to increase by 42% this year, across 10 core markets, to reach US$24bn.

Tequila and mezcal bar 400 Rabbits in Nottingham, England has applied for its business to become a religion in order to stay open during lockdown.

China has slapped a 212% tariff on Australian wine as diplomatic tensions between the two nations continue to mount.

Drinks International caught up with Anne Le Naour, executive director at CA Grands Crus, to find out how the business has adapted to the challenging trading conditions of 2020.

Kojima Sohonten, the 13th oldest existing sake brewery founded in 1597, has changed its entire range to junmai (pure rice) sake.

British national treasure Captain Sir Tom Moore has teamed up with Otterbeck Distillery in Yorkshire to launch a gin.

A new app called ‘Bring Your Bar Home’ has launched as the UK’s first cocktail takeaway and delivery guide which is personalised to your location.

Campari UK has urged companies to donate a suggested 5% from their unused Christmas party budgets to its hospitality worker relief fund Shaken Not Broken.

UK gin and vodka brand Mermaid has achieved Net Zero status after a year of being plastic-free.

North London bar Ladies & Gents has created a range of 70s-style cocktails in partnership with Halewood and Coca-Cola.

Online retailer Master of Malt aims to spread some much-needed festive cheer by relaunching its popular #WhiskySanta promotion.

Leading US online retailer Wine.com has reported a 217% year-on-year revenue increase for the six months to September 30.

Diageo has unveiled a 10-year action plan designed to achieve net zero carbon emissions across all direct operations and boost ethnic diversity in the leadership team.

Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.

Drinks International caught up with Naked Wines’ chief financial officer James Crawford to discuss the firm’s impressive H1 results.

London hotspot Sexy Fish has unveiled a new cocktail book and menu called Surrealism to celebrate its fifth birthday.

Naked Wines enjoyed 79.6% revenue growth in the six months to September 28 after demand for online wine purchases soared during the lockdown.

The former managing directors of Greene King and Ei Group have invested in Hofmeister after growing excited by its potential to take the world beer category by storm.

Diageo has issued a product recall notice for Guinness 0.0 after revealing that a microbiological contamination may have left cans “unsafe to consume”.

The global drinks industry will enjoy a better than expected performance in 2020 as a result of dynamism in ecommerce and retail, according to new IWSR forecasts.

A coalition of 20 trade associations representing the US, EU and UK wine and spirits sectors have warned against the introduction of new tariffs.

Restaurants and bars in the US added 192,000 jobs in October, according to a new report from the Bureau of Labor Statistics.

On Saturday, the United Arab Emirates announced new laws removing punishments for the consumption, sales and possession of alcohol for those 21 and over.

Renowned South African winemaker Bruce Jack speaks to Drinks International about the challenges the industry has faced this year and its future prospects.

The Rueda wine region plans to significantly ramp up its focus on export markets after overhauling its Denomination of Origin regulations.

New non-alcoholic spirit brand ZEO, which has been created in partnership with bartender Simone Caporale, has launched into the UK market.