Bacardi Brown-Forman Brands has announced a £2m first-year investment for the launch of Jack Daniel’s Tennessee Honey in the UK.

Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.

UK Rumfest has announced the winners of the Golden Rum Barrel Awards 2011, with Foursquare Distillery of Barbados taking home two of the top prizes.

Japanese whisky brand, Nikka, has named the second finalist of its international cocktail competition, The Nikka Perfect Serve.

Mikey Allan of The Raconteur, has triumphed at Broker’s Gin Cocktail Challenge in Edinburgh, beating off an all-Scottish field of bartenders.

Jameson has devised a trio of St Patrick’s day promotions, including a global music event, radio broadcast and a special edition bottle.

Former United Nations secretary-general Kofi Annan will deliver the keynote address at the World Climate Change and Wine Congress 2011.

The Marie Brizard Belvédère Group hosted 43 bartenders from 27 countries at the 27^th International Bartender Seminar (IBS).

Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.

The inaugural London Cocktail Week (LCW) has begun - a seven-day event of shows, pop-up bars, parties, classes and tastings.

UK: Stolichnaya vodka has linked up with the Red Bull Air Race World Championship 2010, by supporting defending British champion Paul Bonhomme.