Stoli and Red Bull take to the skies

23 April, 2010

UK: Stolichnaya vodka has linked up with the Red Bull Air Race World Championship 2010, by supporting defending British champion Paul Bonhomme.

The Red Bull Air Race World Championship is an annual event that was established by Red Bull in 2003. The motor sport competition features the world’s best race pilots, who are challenged to navigate a complex obstacle course consisting of ‘Air Gates’ whilst racing against the clock.

As the official supporter of team Paul Bonhomme, Stolichnaya branding will appear on the aircraft and the pilot’s uniform, as well as on floating barges within the track. The partnership also includes exclusive sponsorship at all Red Bull hospitality areas and associated events throughout the year.

Andrey Skurikhin, partner at the SPI Group, said: “The Red Bull Air Race Championship is an excellent fit for our brand considering that both Stolichnaya and Red Bull are pioneers and leaders in their own field. Establishing a relationship with such an exciting sporting event provides a new communication platform with our consumers internationally.”

The Red Bull Air Race World Championship 2010 takes place in eight different locations from March through to September this year. The sponsorship offers Stolichnaya a huge reach in awareness as the events will be broadcast to approximately 180 countries and will be attended by thousands of air racing fans.


Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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