Peroni Libera 0.0% sponsors Aston Martin Cognizant Formula One team
24 February, 2021
The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.
Stoli and Red Bull take to the skies
23 April, 2010
UK: Stolichnaya vodka has linked up with the Red Bull Air Race World Championship 2010, by supporting defending British champion Paul Bonhomme.
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Danil Nevsky
The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
