Beam and Maxxium Travel Retail (MTR) have jointly launched a travel retail-exclusive Jim Beam bourbon at Frankfurt airport.

Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.

Bowmore Tempest No. 3 launches

09 December, 2011

Morrison Bowmore has launched Bowmore Tempest Small Batch Release No. 3 to global markets.

Online spirits retailer Master of Malt has released Rumbullion, an “old-fashioned“ rum under its Professor Cornelius Ampleforth brand.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

A de Fussigny Cognac has announced the launch of four new vintage expressions at Vinexpo in Bordeaux.

Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.

Irish Distillers Pernod Ricard has launched two new whiskeys.

Diageo is to launch the third batch of its single malt collection whiskies – The Managers’ Choice.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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