Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.

Heineken USA has announced the appointment of Colin Westcott-Pitt as vice president of marketing, effective immediately.

The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.

How many units in your drink? Is the theme of a new campaign that has been launched at consumers in the UK.

Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

South Africa: Patron has launched its first billboard campaign outside of the US. 

Diageo has launched a global, multi-media marketing campaign for its Captain Morgan rum-based brand.

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.

Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.

Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.

Champagne Mumm goes gastro

10 September, 2010

UK: Champagne GH Mumm has launched a campaign to reinforce its links with food. The Pernod Ricard brand is to partner selected restaurants as part of a UK-wide marketing campaign to celebrate its traditional links with gastronomy.

UK: Constellation Europe’s Banrock Station brand is to launch special edition wines to help preserve the British bee population.

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.

Global brewer SAB Miller has launched a web-based campaign to help parents discuss alcohol with their children.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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