Ceder’s to launch digital campaign to promote responsible drinking

04 January, 2021

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

The digitally-led campaign, which invites consumers to Strike the Balance, runs throughout January and includes an at-home wellness retreat.

“After a challenging 2020, people are looking to re-set, re-start and re-invigorate,” said Laura Stephen, brand director at Pernod Ricard UK. “The launch of Ceder's first virtual wellness retreat will help consumers start the new year with a fresh mindset and energy and will ensure Ceder's is top of mind during this key time,

“The event will bring balance to the body and mind, and allow for everyone to get on track for the year ahead and Strike the Balance for 2021.”

The virtual retreat will take place on Saturday, January 9, and include an inspirational talk from TV and radio presenter Fearne Cotton, a yoga session with Cat Meffan, sound bath meditation with chef and wellness expert Jasmine Hemsley, and a Ceder's cocktail masterclass. 

As consumers turn to more moderated drinking habits with increasing propensity the non-alcoholic spirits category will reap the rewards, with the IWSR forecasting category growth of 42% by 2024. 

Tickets for Ceder's virtual retreat are available at feverup.com for £29.95.

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