Ceder’s to launch digital campaign to promote responsible drinking

04 January, 2021

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

The digitally-led campaign, which invites consumers to Strike the Balance, runs throughout January and includes an at-home wellness retreat.

“After a challenging 2020, people are looking to re-set, re-start and re-invigorate,” said Laura Stephen, brand director at Pernod Ricard UK. “The launch of Ceder's first virtual wellness retreat will help consumers start the new year with a fresh mindset and energy and will ensure Ceder's is top of mind during this key time,

“The event will bring balance to the body and mind, and allow for everyone to get on track for the year ahead and Strike the Balance for 2021.”

The virtual retreat will take place on Saturday, January 9, and include an inspirational talk from TV and radio presenter Fearne Cotton, a yoga session with Cat Meffan, sound bath meditation with chef and wellness expert Jasmine Hemsley, and a Ceder's cocktail masterclass. 

As consumers turn to more moderated drinking habits with increasing propensity the non-alcoholic spirits category will reap the rewards, with the IWSR forecasting category growth of 42% by 2024. 

Tickets for Ceder's virtual retreat are available at feverup.com for £29.95.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook