Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

Europe’s spirits producers have launched a catalogue of industry-led programmes to reduce alcohol related harm.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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