The Boatyard Distillery is introducing a series of initiatives, beginning 17 April, to celebrate Earth Day, held each year on 22 April.

Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

Europe’s spirits producers have launched a catalogue of industry-led programmes to reduce alcohol related harm.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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