Jägermeister launches coffee-dispensing billboard to promote Cold Brew liqueur

19 August, 2021

Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.

The billboard is next to a new pop-up Jäger coffee shop on Old Street, which serves a full menu of complimentary coffee from Caravan Coffee Roasters

Visitors will receive a sample size Jägermeister Cold Brew Coffee bottle to take away, plus a coffee grinder and recipe cards, and they can leave with coffee beans dispensed directly from the billboard.

Jägermeister Cold Brew is a range extension that fuses Jägermeister’s 56 botanicals with cold brew coffee.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.