London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.

Once again, we asked our 100 global bars to rank their best-selling classic cocktails and a new champion has emerged this year.

Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.

on 16 December, 2011

Never let it be said that Drinks International doesn’t provide its subscribers and readers with a full service as regards the alcoholic drinks industry.

Europe: The Glenmorangie Company has launched new expression Finealta at the newly-reopened Savoy Hotel in London.

Glenmorangie has launched a new whisky in its Private Edition range. The Glenmorangie Finealta, pronounced ‘Finalta’, is Scottish Gaelic for ‘elegant’. It is a recreation of Glenmorangie based on a recipe dating back to 1903.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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