on 16 December, 2011
Never let it be said that Drinks International doesn’t provide its subscribers and readers with a full service as regards the alcoholic drinks industry.
Hayman’s unveils ‘The Original Gin’ advertising campaign
27 April, 2023
London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.
The World's Best-Selling Classic Cocktails 2022
07 January, 2022
Once again, we asked our 100 global bars to rank their best-selling classic cocktails and a new champion has emerged this year.
Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.
Glenmorangie launches Finealta at The Savoy
11 February, 2011
Europe: The Glenmorangie Company has launched new expression Finealta at the newly-reopened Savoy Hotel in London.
Glenmorangie launches new whisky
26 August, 2010
Glenmorangie has launched a new whisky in its Private Edition range. The Glenmorangie Finealta, pronounced ‘Finalta’, is Scottish Gaelic for ‘elegant’. It is a recreation of Glenmorangie based on a recipe dating back to 1903.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
