Campari Academy, an educational platform aimed at the global bar trade, has been rolled out globally with bartender Monica Berg named creative director.

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

Boutique producer Churchill’s has launched a direct-to-consumer port club targeting the UK market.

Global drinks buyers, bartenders, business owners and managers can now enjoy a digital edition of Drinks International each month by following our online application process.

Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.

Heineken has announced that it has extended its 15-year partnership with the James Bond franchise.

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

The Distilled Spirits Council of the US (DISCUS) and the European Forum for Responsible Drinking have issued guidelines for responsible alcohol advertising and marketing.

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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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