Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.

Resilient off-trade sales in the USA and Europe helped Pernod Ricard rally during the first quarter of fiscal 2021.

Former Pernod Ricard executives Laurent Lacassagne and Patrick Venning have launched a botanical rum after setting up a micro-distillery in London’s Brixton Market.

Pernod Ricard will reopen its Beefeater and Plymouth Gin distilleries to the public for tours this week.

Pernod Ricard now expects the decline in full-year profits to be less severe than initially anticipated as a result of cost control and resilient sales.

Pernod Ricard has become the latest major company to halt advertising on Facebook and Twitter in a bid to stop the spread of hatred and misinformation.

Pernod Ricard has teamed up with the United Nations to offer a series of free online training modules to help budding bartenders become mixology maestros.

Pernod Ricard has revealed a 15% organic decline in sales for the three months to March 31.

Pernod Ricard has pledged Rs 15 crore ($2 million) to boost healthcare facilities across India as it prepares to battle the coronavirus outbreak.

Diageo wants China to contribute 5% of sales in the next 10 years, reports Bloomberg News.

Chivas Brothers boss Christian Porta has told journalists and analysts today that the next significant development for its scotch whisky business will be to build a new distillery.

Pernod Ricard has achieved its highest-level of growth since before the global recession, thanks to strong sales in Asia and a rallying performance in mature markets.  

Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

Patrick Ricard the titular head of the Pernod Ricard family, has died. He was 67. Cause of death has not been disclosed but it is believed to be a heart attack.

Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.

Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.

Pernod Ricard USA is to move its US headquarters to Park Avenue in Manhattan.

Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012. 

Pernod Ricard, supported by 25 banks, has signed a new €2.5 billion, five-year multi-currency revolving credit facility.

Pernod Ricard USA has extended the flavoured range of its Seagram's Gin brand with the addition of Pineapple Twisted.

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.

Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.

Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.

Pernod Ricard has announced an 11% increase in sales and a 20% increase in net profit for the six months ending December 31, 2011.

Pernod Ricard has launched a new expression of its Martell cognac to celebrate the 100th anniversary of Martell Cordon Bleu. Cordon Bleu Centenary limited edition has launched in Asia duty free.

Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.

Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.

Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.

Pernod Ricard will release Irish whiskey Redbreast 12 Cask Strength to the US in February, following the expression’s September launch to Ireland, Germany and France.

Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Pernod Ricard has announced net sales (excluding tax and duties) of €1.987 million for the first quarter of 2011/12 (July 1 – September 30, 2011).

Pernod Ricard has announced a number of staff changes.

Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.

Buffalo Trace bourbon owner the Sazerac Company has agreed to purchase 17 brands from Pernod Ricard‘s Corby Distillers. 

Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.

The importance of the so-called emerging markets such as those in China, India, was underlined by the Pernod Ricard management  team in individual briefings in London today (Tuesday September 6), following the announcement of the group’s annual results last week.

Pernod Ricard has posted annual organic sales growth of 7% to achieve a turnover of €7.6b.

Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

Irish Distillers CEO Alexandre Ricard (pictured) is to leave his post to join Pernod’s group general management team in Paris.

Pernod Ricard has announced the disposal, by its affiliate Pernod Ricard Europe, of its shares in Georgian Wine and Spirits LLC to JSC Marussia (Georgia).

Chivas Brothers, the premium gin and scotch whisky arm of Pernod Ricard, has launched a gin website, www.ginandtales.com.

Pernod Ricard has announced the sale of its minority shareholding in Suntory Holdings, which stands at around 1%.

Pernod Ricard  is to donate ¥ 60 million (€ 525,000) to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort.

Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.

Pernod Ricard has reported a sales increase of 13% to €4.28 billion in its half year results.