Credit to Pernod. The company has done a fine job this week in extolling the success of scotch whisky around the world and in telling important opinion formers that the company is best placed to capitalise on that thirst and in doing so earn lots of money for the company, its suppliers, customers, not forgetting its investors.
Pernod Ricard launches Ballantine's Light and Beefeater Light
Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.
Pernod Ricard recovery gathers pace in Q1
Resilient off-trade sales in the USA and Europe helped Pernod Ricard rally during the first quarter of fiscal 2021.
Former Pernod Ricard execs create botanical rum
Former Pernod Ricard executives Laurent Lacassagne and Patrick Venning have launched a botanical rum after setting up a micro-distillery in London’s Brixton Market.
Pernod Ricard reopens Beefeater and Plymouth Gin distilleries
Pernod Ricard will reopen its Beefeater and Plymouth Gin distilleries to the public for tours this week.
Pernod Ricard improves outlook for full-year profits
Pernod Ricard now expects the decline in full-year profits to be less severe than initially anticipated as a result of cost control and resilient sales.
Pernod Ricard has become the latest major company to halt advertising on Facebook and Twitter in a bid to stop the spread of hatred and misinformation.
Pernod Ricard has teamed up with the United Nations to offer a series of free online training modules to help budding bartenders become mixology maestros.
Pernod Ricard sales decrease 15% due to Covid-19 disruption
Pernod Ricard has revealed a 15% organic decline in sales for the three months to March 31.
Pernod Ricard has pledged Rs 15 crore ($2 million) to boost healthcare facilities across India as it prepares to battle the coronavirus outbreak.
PROMOTIONAL FEATURE
Diageo wants more from China
Diageo wants China to contribute 5% of sales in the next 10 years, reports Bloomberg News.
Pernod flags up possibility of new whisky distillery
Chivas Brothers boss Christian Porta has told journalists and analysts today that the next significant development for its scotch whisky business will be to build a new distillery.
Pernod posts best growth since before recession
Pernod Ricard has achieved its highest-level of growth since before the global recession, thanks to strong sales in Asia and a rallying performance in mature markets.
Ballantine’s 40 Year Old rolls out
Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.
Patrick Ricard dies aged 67
Patrick Ricard the titular head of the Pernod Ricard family, has died. He was 67. Cause of death has not been disclosed but it is believed to be a heart attack.
Cuban rum to gain geographical denomination
Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.
Pernod raises the stakes
Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.
Pernod expands US headquarters
Pernod Ricard USA is to move its US headquarters to Park Avenue in Manhattan.
UK: Pernod appoints new wine director
Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012.
Pernod refinances debt from Vin&Sprit purchase
Pernod Ricard, supported by 25 banks, has signed a new €2.5 billion, five-year multi-currency revolving credit facility.
US: Pernod adds Pineapple to Seagram's range
Pernod Ricard USA has extended the flavoured range of its Seagram's Gin brand with the addition of Pineapple Twisted.
Malibu Sunshine to rise in spring
Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.
Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.
Pernod CEO rues Havana Club stagnation
Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.
Absolut London makes timely arrival
Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.
Pernod posts 11% sales and 20% net profit increases
Pernod Ricard has announced an 11% increase in sales and a 20% increase in net profit for the six months ending December 31, 2011.
Pernod launches special edition Martell cognac
Pernod Ricard has launched a new expression of its Martell cognac to celebrate the 100th anniversary of Martell Cordon Bleu. Cordon Bleu Centenary limited edition has launched in Asia duty free.
Pernod Ricard and Southern strike Washington deal
Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.
Pernod Ricard UK announces senior appointments
Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.
Pernod pairs Jacob's Creek with Andre Agassi
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
Pernod rolls out Redbreast 12 Cask Strength to US
Pernod Ricard will release Irish whiskey Redbreast 12 Cask Strength to the US in February, following the expression’s September launch to Ireland, Germany and France.
Pernod targets US for Absolut Gräpevine and Miami
Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.
Pernod and Ne-Yo join forces for Malibu Red
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
Pernod posts strong first quarter results
Pernod Ricard has announced net sales (excluding tax and duties) of €1.987 million for the first quarter of 2011/12 (July 1 – September 30, 2011).
Pernod announces staff shuffle
Pernod Ricard has announced a number of staff changes.
Pernod turns to Absolut Mode
Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.
Sazerac buys 17 brands from Corby
Buffalo Trace bourbon owner the Sazerac Company has agreed to purchase 17 brands from Pernod Ricard‘s Corby Distillers.
Pernod looks to Americas to overtake Diageo
Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.
Pernod finance md underlines importance of emerging markets
The importance of the so-called emerging markets such as those in China, India, was underlined by the Pernod Ricard management team in individual briefings in London today (Tuesday September 6), following the announcement of the group’s annual results last week.
Pernod posts 7% sales growth
Pernod Ricard has posted annual organic sales growth of 7% to achieve a turnover of €7.6b.
Pernod Ricard signs joint venture with Tequila Avión
Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.
Pernod launches Malibu pre-mixes
UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.
Pernod announces jobs shake-up
Irish Distillers CEO Alexandre Ricard (pictured) is to leave his post to join Pernod’s group general management team in Paris.
Pernod sells Georgian company
Pernod Ricard has announced the disposal, by its affiliate Pernod Ricard Europe, of its shares in Georgian Wine and Spirits LLC to JSC Marussia (Georgia).
Chivas launches gin website
Chivas Brothers, the premium gin and scotch whisky arm of Pernod Ricard, has launched a gin website, www.ginandtales.com.
Pernod sells Suntory shareholding
Pernod Ricard has announced the sale of its minority shareholding in Suntory Holdings, which stands at around 1%.
Japan: Pernod gives €525,000 to earthquake appeal
Pernod Ricard is to donate ¥ 60 million (€ 525,000) to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort.
Pernod Ricard resumes Malibu supply
Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.
Pernod reports sales increase
Pernod Ricard has reported a sales increase of 13% to €4.28 billion in its half year results.