Macallan Gold has launched exclusively to the UK, with about 50 European markets and Canada to receive the new pale single malt scotch whisky next spring.

Smirnoff goes for Gold

26 September, 2011

Diageo has launched a cinnamon spiced vodka in travel retail.

Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.

Hennessy goes for Gold

19 November, 2010

UK: Hennessy will mark 54 years of continuous partnership - British racing’s longest commercial sponsorship - at this year’s Hennessy Gold Cup at Newbury Racecourse on November 27.

Bacardi Global Travel Retail has launched a new expression of its Martini vermouth. Martini Gold is a collaboration between Italian designers Dolce & Gabbana and the Martini brand.

Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.

Russian Standard is to launch its luxury Russian Standard Gold into the UK market.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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