Eristoff vodka goes for Gold

21 July, 2011

Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.

Eristoff Gold is an amber colour with caramel and vanilla flavours.

The 20%abv drink can be consumed as a chilled, neat shot or with a mixer and will be made available in Austria, Belgium, Spain, France, Netherlands, Switzerland,  UK, Greece, Andorra, Czech Republic, Israel and Lebanon.

The launch is being supported by a £2m marketing campaign, which includes sampling.

Mark Holdsworth, Eristoff vodka category controller, said: “Eristoff has enjoyed phenomenal success since launch two years ago, firmly routing itself as a serious vodka brand in the UK with rapid distribution growth in the high-street.”

According to Drinks International’s Millionaires data, Eristoff is the second fastest growing international spirits brand. It grew from 1.9 million nine litre cases in 2009 to 2.27 million nine litre cases in 2010.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook