Eristoff vodka goes for Gold

21 July, 2011

Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.

Eristoff Gold is an amber colour with caramel and vanilla flavours.

The 20%abv drink can be consumed as a chilled, neat shot or with a mixer and will be made available in Austria, Belgium, Spain, France, Netherlands, Switzerland,  UK, Greece, Andorra, Czech Republic, Israel and Lebanon.

The launch is being supported by a £2m marketing campaign, which includes sampling.

Mark Holdsworth, Eristoff vodka category controller, said: “Eristoff has enjoyed phenomenal success since launch two years ago, firmly routing itself as a serious vodka brand in the UK with rapid distribution growth in the high-street.”

According to Drinks International’s Millionaires data, Eristoff is the second fastest growing international spirits brand. It grew from 1.9 million nine litre cases in 2009 to 2.27 million nine litre cases in 2010.





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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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