Diageo has agreed the sale of 19 brands to Sazerac for an aggregate consideration of $550m, due for completion in early 2019.

Pernod Ricard and Irish Distillers have announced the signing and completion of the sale of Paddy Irish whiskey, the fourth largest Irish whiskey brand in the world, to Sazerac. 

Sazerac has assured North American consumers that its Fireball Cinnamon-flavoured whisky is safe to drink after a recall in Scandanavia.

Sazerac - the New Orleans-based company – has announced the addition of Bond & Royal Spirits to focus on developing brands within the specialty and craft spirits space. 

Sazerac launches Epic vodka

23 January, 2013

The Sazerac Company is to launch a vodka brand called Epic.

Stock Spirits Group has sold orange liqueur brand Gran Gala to its US importer Sazerac Company, for an undisclosed sum.

Sazerac has launched two new flavour editions of its Wave Vodka brand to the US market, called Wave Baja and Wave Lemon Lime.

Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.

UK: Hi-Spirits is set to launch the Buffalo Trace Distillery 2011 Antique Collection this month.

Kentucky-based bourbon company, Buffalo Trace Distillery, has announced the September release of its 2011 Antique Collection.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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