Pernod announces sale of Paddy to Sazerac

17 May, 2016

Pernod Ricard and Irish Distillers have announced the signing and completion of the sale of Paddy Irish whiskey, the fourth largest Irish whiskey brand in the world, to Sazerac. 

Sazerac claims to be one of New Orleans’ oldest family-owned, privately-held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Manchester, New Hampshire and Montreal Canada. It owns brands such as Buffalo Trace, Bentleys and Fleischmann’s.

The value of the transaction is not being disclosed.





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