Pernod announces sale of Paddy to Sazerac

17 May, 2016

Pernod Ricard and Irish Distillers have announced the signing and completion of the sale of Paddy Irish whiskey, the fourth largest Irish whiskey brand in the world, to Sazerac. 

Sazerac claims to be one of New Orleans’ oldest family-owned, privately-held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Manchester, New Hampshire and Montreal Canada. It owns brands such as Buffalo Trace, Bentleys and Fleischmann’s.

The value of the transaction is not being disclosed.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Tales shows it's shifting focus

Tess Posthumus reports from the recent tales of the cocktail – and finds it’s becoming so much more than just a cocktail festival.

Instagram

Facebook