Pernod announces sale of Paddy to Sazerac
17 May, 2016
Pernod Ricard and Irish Distillers have announced the signing and completion of the sale of Paddy Irish whiskey, the fourth largest Irish whiskey brand in the world, to Sazerac.
More new Irish whiskeys
01 October, 2013
Irish Distillers has launched more Irish whiskeys, this time under the Paddy brand.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
