Mont Tauch champions sustainability

16 March, 2010

France: Fitou cooperative Mont Tauch is to place the ‘Winegrowers for Sustainable Development’ logo on every bottle of its wine sold in the UK.

The Winegrowers for sustainable Development (Vignerons en Développement Durable or V-DD) is a collective trademark that guarantees winery business development goes hand-in-hand with a degree of responsibility for the environment and any social or community impact.

Any cooperative using the V-DD logo is required to ensure that a minimum of 50% of their production comes from vineyards that are worked according to the principles of sustainable agriculture. Mont Tauch currently works 90% of its vineyards according to the principles of sustainable agriculture, and complies with IFS (International Food Standard) and BRC (British Retail Consortium) standards.

Antoine Leray, Mont Tauch UK sales director said: “As the UK consumer and retailers become increasingly savvy and concerned about the environment, the V-DD logo is an important tool to inform our customers of our commitment to both the environment, and social and community issues.”

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