High Point changes name to Wavelength
High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo.
Beam celebrates 12m barrels of bourbon
Beam Inc has celebrated the filling of the company’s 12 millionth barrel of bourbon since the repeal of Prohibition in the US in 1933.
Beam unveils new logo
Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.
Mont Tauch champions sustainability
France: Fitou cooperative Mont Tauch is to place the ‘Winegrowers for Sustainable Development’ logo on every bottle of its wine sold in the UK.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
