Pre-mixed Drinks Challenge 2018 results
Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.
The Drinks International Challenge Series comprise of a vibrant mix of three different competitions which celebrate innovation and excellence within the global drinks industry.
The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.
Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.
Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.
Photos from our judging day courtesy of www.grantpritchard.co.uk
Designed to offer a highly credible and competitive platform, the series comprises:
The Drinks Tourism Challenge
Returning for the seventh year, the Drinks International Tourism Challenge is open to all involved in wine attractions, distillery tours, major wine & spirit producers, individual vineyards and distilleries. The challenge aims to recognise innovation and excellence among wine producers,
winemakers and distilleries. The categories reflect the strategy, proposition, investment and creativity required to turn a vineyard or distillery
into an attractive longterm tourist attraction.
Entry Deadline: Friday 28th September 2018
There is no doubt that design is a vital ingredient to the success of any wine brand. Great design and packaging will successfully communicate a brands image,
wine’s origins and provenance and in turn, this can have a massive impact on sales. First impressions count, which is why the design of any wine brand is crucial.
We are in search of new and repackaged designs and initiatives for wine brands across the globe. Entries are welcome from wine producers, design agencies or associated companies.
Entries will be assessed by an expert panel of judges which comprise of wine retailers, wine writers, graphic designers, art directors and on- and offtrade professionals.
Entry Deadline: Friday 23rd November 2018
The Drinks Marketing Challenge
The drinks industry is home to some exciting brands and some of the most innovative marketing initiatives in the world. A strong, relevant and well defined brand identity is key
to successful marketing for wines, beers and spirits in the drinks sector. Innovative and creative campaigns can increase drinks brands awareness and deliver its key messages to reach
new and existing customers.
Our Challenge recognises and celebrates the impact marketing has on creating and sustaining brand values.
Entries are open to wines, beers and spirits producers, marketing and PR agencies that have planned and implemented a successful campaign in the last twelve months.
Entry Deadline: Friday 23rd November 2018
For More Information Contact:
RICK BEAUMONT - Tel: +44 (0) 1293 558130 | Email: rick.beaumont@drinksint.com
JO MORLEY - Tel: +44 (0) 1293 590044 | Email: jo.morley@drinksint.com
International Wine Challenge results
The International Wine Challenge held is annual bash at the Hilton on London’s Park Lane last night at which all its trophy winners were announced.
International Cider Challenge open for entries
Entries are now being taken for the International Cider Challenge.
Pre-mixed Drinks Challenge results are published
The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.
Raconteur's Allan rises to Broker’s Challenge
Mikey Allan of The Raconteur, has triumphed at Broker’s Gin Cocktail Challenge in Edinburgh, beating off an all-Scottish field of bartenders.
Now in its twenty third year, Drinks International’s Cocktail Challenge is one of the longest running cocktail competitions in the world. It has built a reputation for its independent, sponsor-free approach. This year we are in search for a new creative and innovative serve that will excite our panel of judges from the World’s 50 Best Bars. The annual competition pits global spirits and liqueur brands’ best cocktails against each other in a blind tasting to nd the Cocktail Challenge Champion for 2016. Brands are invited to submit their recipes into the Aperitif, Long Drinks and A er Dinner categories. Cocktails will be made and judged by bartenders from the World’s 50 Best Bars.
Categories
Aperitif Cocktail - White Spirits
Aperitif Cocktail - Brown Spirits
Aperitif Cocktail - Liqueurs & Specialities
Long Drink Cocktail - White Spirits
Long Drink Cocktail - Brown Spirits
Long Drink Cocktail - Liqueurs & Specialities
After Dinner Cocktail - White Spirit
After Dinner Cocktail - Brown Spirits
After Dinner Cocktail - Liqueurs & Specialities
Click here to enter the 2016 awards
For enquiries contact:
Rick Beaumont on +44 (0) 1293 558130 email rick.beaumont@drinksint.com
Or
Jo Morley on +44 (0) 1293 590044 email jo.morley@drinksint.com
Click below to see the archive of previous winners.
Angostura crowns cocktail champion
Angostura has crowned the winner of its 2011 Global Cocktail Challenge. Andy Griffiths from Cookie bar in Melbourne, Australia, took home the US$10,000 prize as well as a one year brand ambassadorship.
Bartenders draw swords in Blood Mary challenge
Seven of London’s top bartenders did battle at the inaugural Tabasco British Bloody Mary Challenge in Selfridges’ Hix Restaurant & Champagne Bar.
New York is tough
New York is tough for a small company trying to get its brand listed and stocked in the city, according to the chief executive of Xanté, the Swedish company with the eponymous cognac and pear liqueur brand.
Comment
Why craft brands are gaining traction
I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.
