Camden Town Brewery launches festive ad campaign
Camden Town Brewery aims to save Christmas from bad gift givers in its first ever festive TV ad campaign.
An ambitious start-up aims to turn hard seltzers into a hot summer drinks trend within the UK market.
Brewdog launches campaign to plant 1m new trees
BrewDog has launched a new initiative to plant one tree for every multipack of its flagship beers purchased throughout 2021.
Quintessential Brands launches festive marketing drive
Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.
Asahi announces $1.5bn share offering
Asahi aims to raise up to $1.5 billion in a share offering to repay loans taken out to buy Carlton & United Breweries from AB InBev.
Diageo eyes Guinness supremacy in Africa
Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.
Licor 43 targets UK growth
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
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Talking the challenges of cocktail weeks
Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.
