Diageo eyes Guinness supremacy in Africa
14 December, 2011
Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.
Licor 43 targets UK growth
30 September, 2010
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
