The adoption of local produce has been one of the biggest trends within the global drinks industry over the past few years, particularly in the on-trade where the influence of sustainability has encouraged consumers to look closer to home for their drinking choices.

UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.

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Nick Strangeway

The effects of Covid-19 on 50 Best Bars

The World’s 50 Best Bars reflects travel restrictions and spotlights neighbourhood bars, says Nick Strangeway.

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