Flavoured spirits drinks are being released at a pace. But are they blurring the rules over whisky production, and are they just a passing fad? Dominic Roskrow reports

Beam Suntory is formed

01 May, 2014

Suntory Holdings has completed the acquisition of Beam, which will now be called Beam Suntory.

Suntory has announced it will pay $16 billion to acquire Beam in a deal that would see the Japanese group become one of the top-three spirits manufacturers in the world.

US: Beam has launched a "Rainbow Sherbet" flavour under its Pinnacle vodka brand. The company describes the taste as a "zesty, citrus taste of orange and sweet lime with a creamy raspberry".  

The Teeling family have launched Teeling Whiskey - a small batch blend of malt and grain whiskey - in time for St Patrick’s Day.

Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.

Beam has acquired Irish whiskey brand 2 Gingers for an undisclosed sum.

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

A series of actions designed to strengthen and expand existing efforts to reduce the harmful use of alcohol, have been agreed by the world’s leading producers of beer, wine and spirits.

Beam Inc.,the leading US premium spirits company, has unveiled its new visitors’ centre – the Jim Beam American Stillhouse– at its flagship distillery in Clermont, Kentucky.

on 13 September, 2012

William Grant is doing a job on Tullamore Dew, the Irish whiskey brand it bought a couple of years ago from C&C, owners of the Magners cider brand.

India: Beam launches cognac

13 September, 2012

Beam has launched its Courvoisier age statement cognac collection in India at Delhi Duty Free Services.

Irish whiskey

14 August, 2012

With Irish whiskey proving a global smash, Hamish Smith looks into the growth plans of the big four players

Beam has reported half-year net sales increases of 8% on a comparable basis, thanks in part to the succes of product innovation. 

US: Beam has elected Gretchen W. Price to its board of directors.

Beam and Maxxium Travel Retail (MTR) have jointly launched a travel retail-exclusive Jim Beam bourbon at Frankfurt airport.

Georgetown Trading is looking for new Irish whiskey suppliers for its John L Sullivan brand following Beam’s decision not to renew contracts between Cooley Distillery and third-party brands.

Jack Teeling has left his position as managing director of Cooley Distillery, just months after its sale to Beam, to set up an independent Irish whiskey company.

Beam is to launch a White Peach Margarita under its premixed cocktail brand Skinnygirl.

Following its €95m purchase of Cooley Distillery, Beam will phase out the supply of third-party brands to concentrate on building its core Irish whiskeys: Kilbeggan, Tyrconnell, Connemara and Greenore.

US: Beam is to launch a rye whiskey under the Knob Creek brand this July.

Beam will enter Jim Beam Devil’s Cut into European travel retail this month following its debut in the US last year.

Beam Inc., the new owners of Cooley’s the Irish whiskey brand, says it has signaled its intent to build the Kilbeggan brand in the US by importing the largest case shipment ever of the blended whiskey for the St Patrick’s Day (March 17) celebrations this weekend.

on 08 March, 2012

Fred Noe is approaching 57 and he’s just had his first tattoo.

US: Beam has expanded its Skinnygirl range to include wine, a range of flavoured vodkas and a Piña Colada.

Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.

Beam Inc, the US-based global spirits company, has reported full-year net sales increases of 8%.

Beam makes senior appoint

25 January, 2012

Beam, the US-based global premium spirits company, has announced that Arthur Aroney will join the organisation as managing director of Emerging Markets for its Asia Pacific/South America (APSA) region.

Central European Distribution Corporation (CEDC) has signed a five-year exclusive agreement to distribute Beam brands in Poland.

Beam Inc has announced an agreement to purchase Irish whiskey producer Cooley Distillery.

US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.

Beam Inc has celebrated the filling of the company’s 12 millionth barrel of bourbon since the repeal of Prohibition in the US in 1933.

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

US Spirits company Fortune Brands today begun trading as Beam on the New York stock exchange, following the separation of its businesses.

Maxxium Travel Retail’s sales grew by 11% last year, outpacing European travel retail growth of 8%, according to findings by International Wine and Spirits Research (IWSR).

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.

Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

Beam Global and Maxxium Travel Retail have ramped up travel retail activity in Europe.

Beam unveils new logo

16 August, 2011

Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.

Beam lines up directors

28 July, 2011

Fortune Brands has announced the boards of directors for Beam and Fortune Brands Home & Security, the standalone public companies to result from the planned separation of its businesses.

US: Beam Global and Courvoisier cognac have launched Courvoisier Rosé. The liqueur is a blend of Courvoisier cognac and French 'red wine grapes'. The flavour profile is said to feature "notes of blackberry, blackcurrant and a touch of cherry, complemented by vanilla, honey and vine-peach flavours". The 36 proof liquid (18%abv) is best served chilled or on ice and is available throughout the US for $24.99.

Beam Global Spirits & Wine has launched gin brand, Larios 12, to Spanish travel retail.

Jim Beam has launched its Red Stag bourbon-based drink in the UK market and in travel retail outlets across Europe.

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced a ten year incentive-based agreement with Coca-Cola Amatil in Australia.

Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.

Beam appoints EMEA president

16 February, 2011

Beam Global Spirits & Wine has appointed Albert Baladi as president of Europe/Middle East/Africa (EMEA), effective March 5.

Beam extends leadership roles

02 December, 2010

Beam Global Spirits & Wine has announced expanded leadership roles for executives Bill Newlands, Phil Baldock and Bob Probst.

Drinks International Travel Retail Awards trophy winners were announced during the Tax Free World Association exhibition in Cannes this week (October 19).

Beam Global Spirits & Wine is to push its Maker’s Mark brand in travel retail. A new campaign, created to enhance the travel experience, aims to raise awareness for Maker’s Mark amongst passengers and encompass advertising, in-store education, secondary displays and exclusive travel retail gift packs.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

Click for more »

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