Beam launches new Skinnygirl

27 April, 2012

Beam is to launch a White Peach Margarita under its premixed cocktail brand Skinnygirl.

 The drinks is 100 calories per 4 oz. serving and it is 25.4 proof, the same as the original Margarita (but sweeter).

Like its predecessors, the product is served in 750 ml bottles with a screw top. It is currently priced at $14.99 every day and $12.99 promotionally. White Peach Margarita ships April 2012 and is to hit stores nationwide in May 2012.

Beam acquired Skinnygirl in March 2011.





Comment

Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

Click for more »

Events

Facebook

Twitter