Beam launches new Skinnygirl

27 April, 2012

Beam is to launch a White Peach Margarita under its premixed cocktail brand Skinnygirl.

 The drinks is 100 calories per 4 oz. serving and it is 25.4 proof, the same as the original Margarita (but sweeter).

Like its predecessors, the product is served in 750 ml bottles with a screw top. It is currently priced at $14.99 every day and $12.99 promotionally. White Peach Margarita ships April 2012 and is to hit stores nationwide in May 2012.

Beam acquired Skinnygirl in March 2011.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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